Product Marketing Manager

Uworld Dallas , TX 75201

Posted 2 months ago

UWorld is seeking a Product Marketing Manager to focus on various products. From buyer personas to pricing and campaign strategy, the Product Marketing Manager will be an embedded subject matter expert and marketing strategist to work with the UWorld marketing team to evangelize our products.

Job Duties (including but not limited to):

Market Research (40%)

  • Perform comprehensive, detailed market research on target markets and competitors

  • Define buyer personas, target markets, and how buyers consume their media and make decisions

  • Outline buy cycles

  • Define product pricing

  • Report on industry trends and recommend actions to position UWorld ahead of competition

  • Take the lead on web page creation for assigned products

  • Recommend necessary marketing tactics (content, campaigns, events, etc.) to support product offerings

  • Work within the UWorld marketing team to produce campaigns

  • Create and actively/regularly measure and report metrics to measure success

  • Own assigned pieces of the UWorld marketing plan

  • Enforce UWorld design/brand standards

Marketing Strategy (30%)

  • Work with product owners and VP, Marketing to define product marketing strategy

  • Serve as the embedded product marketing specialist for assigned products

  • Define product differentiators and market positioning

  • Recommend conference attendance, sponsorships, speaking and thought leadership opportunities

Campaign Prep & Misc. (20%)

Team Collaboration (10%)

  • Work with various teams including product owners, sales, marketing peers, customer support, and executive group to develop a collaborative process for rolling out marketing initiatives

  • Participate in team meetings and take responsibility for initiatives related to specific products and other assigned action items

  • Work collaboratively with team members to provide and receive feedback with tact and diplomacy

  • Assist other team members during peak periods of conferences, product rollouts, major campaigns or other marketing initiatives to ensure that all deadlines are met

QUALIFICATIONS:

Minimum Education Required:

  • Bachelor's degree in marketing, business, communications or related field required; master's degree preferred

Minimum Experience:

  • Minimum of seven years' experience in a prior senior-level marketing/product marketing position

  • Knowledge of eLearning and the exam prep markets preferred but not required

  • Working knowledge of best practices and measurement of primary social media platforms (YouTube, Twitter, Instagram, Facebook, LinkedIn, Reddit, Pinterest)

Required Skills:

  • Experience launching products, pricing strategies, and penetrating new markets

  • Exceptional market research and reporting skills - ability to source, construct, interpret data, and recommend solutions, not just purchase reports from third parties

  • Ability to define and report metrics of success

  • Experience with website content creation and eCommerce experience

  • Superior organizational and self-motivation skills

  • Familiarity with marketing automation tools and platforms

  • Experience with social media platforms and strategies for generating exposure and engagement

  • Excellent written, verbal and interpersonal skills

  • Ability to work well within a team environment with competing priorities

  • Exceptional attention to detail with respect to adhering to and enforcing UWorld brand standards

Compensation and benefits

  • Competitive compensation (contingent on experience)

  • Paid time off (based on sliding scale according to hire date and work hours)

  • Generous paid holiday schedule

  • Comprehensive benefits package (medical, vision, dental, life, disability)

  • 401(k) plan for retirement with 4% employer matching (eligibility after 90 days of employment)

  • On-site group fitness classes & relaxed work environment

KEYWORDS (alternate job titles):Product marketing, market research, marketing strategy, pricing strategy, project management, social media marketing, product launch, engagement marketing

"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."


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Product Marketing Manager

Uworld