Product Marketing Manager

U.S. Telepacific Corp. Irvine , CA 92606

Posted 3 months ago

Overview

General Purpose:

The Product Marketing Manager will develop and manage the growth of TPx's Cloud Communications and Cross Product Solutions and will include the following:

  • Buyer Persona

  • Develop positioning and messaging that resonates with buyers and empowers sales to be successful

  • Present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems.

  • Strong writing skills and an eye for detail

  • Collaborate with our digital marketing team to develop innovative programs that drive demand.

  • Tracking performance and have the data to prove what's working and what isn't.

  • Collaborate with Product Managers and Sales.

  • Corporate Communications

Reports to (Supervisor/Manager):

Senior Product Marketing Manager

Direct Reports:

None

Essential Duties and Responsibilities:

  • Buyer Persons: Be the expert on our customers and prospects: who they are, what they want and how they buy and will transfer that knowledge to product planning efforts and product positioning activities

  • Competitive Analysis: be an expert on our competition and how they are positioned in the market

  • Messaging: Develops product positioning and messaging, in partnership with product managers that differentiates TPx's products in the market

  • Vertical Marketing: Corporate vertical marketing

  • Marketing Plan: Develop a product marketing plan in conjunction with marketing that include key activities and events that help support and retain our existing customers as well as acquire new customers.

  • Product Launches: Plan the launches of new products and releases of existing products and manage the cross-functional implementation of the plan

  • Content Marketing: Develop content strategy and content including brochures, datasheets, presentations, videos, emails, infographics

  • Sales Enablement: Battle cards, TCO tools, job aids, infographics, whitepaper and other sales briefs

  • Demand generation develops the strategy and manages the marketing programs that drive demand for TPx's products.

  • Marketing Effectiveness: Assess the effectiveness of the marketing plans/campaigns that support your products on an ongoing basis and report on suggested change

  • Corporate Communications: Weekly newsletter, PR related responsibilities, Crisis Communications and other corporate product marketing support

Desired Minimum Qualifications:

  • 5+ years of technology product marketing experience

  • Bachelor's degree of higher in business or marketing

  • Very strong written communication skills

  • Willing to travel 15%

  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.

  • Excellent presentation skills

  • Knowledge and experience in customer buying behavior for software-as-a-service (SaaS) and/or Managed Services is a strong plus

Peripheral Duties

  • Occasional attendance and/or sponsorship of sales and customer presentations, meetings and events.

Knowledge, Skills and Abilities

  • Strong interpersonal skills

  • Candidate requires excellent written and verbal communications skills including presentation skills.

  • Must possess the ability to manage multiple tasks simultaneously and prioritize issues.

  • Project management skills and familiarity with building project plans, Gantt charts, and critical path analysis.

  • Marketo or other automation tool experience

  • Digital (Advertising, SEO)

  • Presentations (PowerPoint or other platforms)

A Plus

Creative content marketing skills including video editing, adobe and in-design.

Special Requirements:

  • None

Tools and Equipment Used:

  • Personal computer database and spreadsheet programs; calculator, telephone, copy

Physical Demands:

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to walk; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms.

  • The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Work Environment:

  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The noise level in the work environment is usually moderately quiet.

Selection Guidelines:

Formal application, rating of education and experience; oral interviews and reference check; job related tests may be required.

The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.

The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

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Product Marketing Manager

U.S. Telepacific Corp.