Product Marketing Manager, Third Party Partners

We're seeking an experienced product marketer to join our growing product development Product Marketing team ("BPM-Dev") focused on third party partnerships. As a 3P Product Marketing Manager, you will lead efforts to cultivate and grow an ecosystem of partners to enable end client success on Meta solutions, including Reels and Generative AI.

The role will focus on developing and managing a strategy to drive effectiveness, discovery, and adoption of these products through third party partners. The ideal candidate will have experience collaborating closely with other teams to think through end-to-end strategy development, testing, launching, and optimization. You will work closely with cross-functional teams, including product, partner managers, business development, operations, and data science.

To be successful in the role, you will be a well-rounded 'business athlete' - an analytical problem solver, someone who understands what it takes to execute on a global level, and a dynamic leader in complex, fast-paced, and often ambiguous environments. You will also have a strong product sensibility, able to shape a partner strategy grounded in a solid understanding of Meta's creative products, as well as a vision for how partner ecosystems can take Meta's creative opportunities to the next level. You will make an impact on a global scale working with teams that are building the next generation of creative solutions at Meta.

Product Marketing Manager, Third Party Partners Responsibilities

• Drive partner product strategy for Reels, creative, and Generative AI, and shepherd product development across ideation, alpha, beta and launch

Develop deep relationships with key stakeholders across the company and coordinate with cross-functional teams (e. g. product, product marketing, business development, partner management, marketing, business planning and operations, data science) to develop go-to-market plans and support launches to drive adoption of our advertising solutions through third party partners

Identify opportunities for innovation through third parties to drive impact through an understanding of market and industry trends

Execute in fast-paced and highly iterative environment

Minimum Qualifications

• 8+ years of professional experience in strategy consulting, program management, product marketing, product management, partnerships, business development, business strategy, or equivalent experience

Experience building and scaling businesses, products, or programs/initiatives

Track record of influencing behavior at variety of levels in the organization, including cross-functional leaders

Demonstrated experience driving resolution in the context of competing perspectives and priorities

Experience taking an analytical approach to solving ambiguous business problems

Experience executing through shifting priorities

Experience operating within matrixed cross-functional organizations

Preferred Qualifications

• Bachelor's Degree

Advanced degree, such as an MBA

Project management skills, and experience leading matrixed organizations and functions towards common goals with operational rigor and enthusiasm

Experience in strategy consulting or management consulting

Experience in and understanding of the advertising industry and/or creative

Knowledge of online business models and Internet/consumer technology

Experience working with or in support of diverse communities

Locations

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

$122,000/year to $176,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.