Bachelor's degree or equivalent practical experience.
4 years of experience working in marketing strategy or marketing program management, in a marketing role at a technology, Fast Moving Consumer Goods (FMCG), or media company.
Experience working cross-functionally in a matrixed organization.
Ability to collaborate effectively with external agencies and internal teams within the marketing organization and others (i.e. Product and Engineering, Sales, Finance).
Ability to influence, collaborate across various teams, and drive decisions quickly.
Ability to manage multiple priorities while meeting deadlines in a very fast-paced environment.
Problem-solving skills, strategic mindset, and business acumen.
Excellent written and verbal communication skills, and confidence in presenting to both internal teams and external partners.
Excellent attention to detail and project management skills.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Product Marketing Manager, you will be a business leader, shaping the future of one of Google's leading Ad products. You will determine positioning, naming, and competitive analysis to feature prioritization and external communications. You'll work cross-functionally to shape the product development process, organize product launches from beginning to end, and form a future marketing strategy.
In this role, you will partner with regional Ads Marketing, Sales, and Marketing Analytics teams to develop, execute, and measure partner productivity, product adoption, and business growth by programs for third-parties and their customers. You'll work on how to bring the magic of Google products to agencies, individuals, and small businesses globally, and work with people across Google to make it happen.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Define the global acquisition programs strategy for all third-party audiences and their customers, working with regional Marketing, Sales, Product, and Engineering.
Act as an owner and maintain acquisition programs playbook serving as a one-stop-shop for regional and local marketing teams.
Launch, measure, and scale acquisition pilots by liaising with Legal, Finance, Accounting, localization, regional and local Marketing, Sales, and Product teams.
Coordinate global and regional acquisition setting and provide guidance and recommendations to the teams on specific attainment and levers.
Collect feedback on the offering cross-functionally, optimize programs, and identify new segments and opportunities by measuring and analyzing results.