Product Marketing Manager

Location: Austin, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Position Summary

Austin, Texas, USA (Hybrid)

Thales is looking for a Senior-level Product Marketing Manager within Thales Cloud Protection and Licensing (CPL) unit. You will play a key role in supporting, developing, and executing overall marketing support, communicating product launches, content creation, and supporting GTM programs targeting our prospects and customers.

You will spearhead the promotion, adoption of Thales' cutting-edge Data Security Platform products, weaving together technologies such as data discovery and classification, encryption, key management, tokenization, risk analytics and activity monitoring.

You will lead a team while contributing to product launches, provide inputs to demand generation and account-based marketing teams.

Key Areas of Responsibility

• Define the messaging, positioning, content, and developer go-to-market strategy to enable successful product launches and marketing campaigns.

• Support Sales by creating sales resources and delivering impactful training sessions for enhanced sales proficiency.

• Work and collaborate with different teams including product management, engineering, marketing, and sales teams to analyze and identify competitive product's strengths, weaknesses, and differentiators.

• Build the go-to-market plan and launch marketing programs with field and channel marketing channel managers and sales to promote adoption.

• Execute research and analysis - leveraging marketing data analytics to better understand customers' "digital behaviors" and triggers for effective customer engagements and campaigns.

• Participate in the design of Integrated Campaign initiatives supporting the business objectives by partnering with Communications & Field Marketing.

Minimum Qualifications

• Bachelor's degree in computer science, Software Engineering, or Marketing with understanding of IT Management and Security.

• 6+ years of Marketing experience in the technology or cybersecurity space.

• Proven results in product marketing, sales engineering, or product management, with a good understanding of developer and partner ecosystem audiences and their motivations, understanding enterprise buyer and user personas tasked with developer tools and solutions, and how to market developer solutions to them.

• Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments. Experience with cloud-native, datacenter, and hybrid infrastructure and applications desirable.

• Outstanding communications skills to explain and translate complex technical concepts into simple and intuitive communications.

• Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.

• Knowledge of how to run successful developer and digital and in-person integrated marketing campaigns with the ability to coordinate across many teams, iterate, and deliver in a fast-moving environment.

• Technical aptitude and experience building and communicating developer products to a developer audience

If you're excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community!

Special Position Requirements

Travel: Ability to travel up to 25% of the time per quarter.

What We Offer

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:

• Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance.

• Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period.

• Company paid holidays and Paid Time Off.

• Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program.

Why Join Us?

Say HI and learn more about working at Thales click here.

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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.

Successful applicant must comply with federal contractor vaccine mandate requirements.

Thales champions inclusion and we believe diversity strengthens the fabric of our culture. We are an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.