Product Marketing Manager

Taulia Inc. San Francisco , CA 94118

Posted 4 weeks ago

About Taulia:

Taulia delivers working capital solutions that make it easy for businesses to free up cash, accelerate payments and improve supply chain health.

Since founding in 2009, we've envisioned a world where every business thrives by liberating cash. Today, our team of financial gamechangers have built a network connecting 1.5 million businesses across 168 countries and accelerated more than $80 billion in early payments.

Using our state-of-the-art platform, businesses now have the option to choose when and how to pay and get paid. It sounds simple. But our painless process provides both buyers and suppliers the chance to skyrocket their cash - cash to fuel economic growth all over the world. It's win-win for everybody.

Are you a great storyteller? Passionate about customer success? Inspired by the potential of technology to liberate cash and help all businesses thrive? And most of all, do you want to make a big impact?

About the Job:

We're looking for a Product Marketer with a passion for B2B Financial Technology who can help accelerate the growth of Taulia. In this role, you will build and then leverage a deep understanding of Working Capital Solutions and our customers needs and cash dynamics to create narratives, content, and strategies to help grow revenues from our enterprise customers.

You will create messaging and positioning, enable the field, support demand generation, coordinate product launches, and work cross-functionally to drive market awareness. You will discover, document and tell inspiring customer stories.

Key Responsibilities:

  • Own go-to-market strategies and tactics for the Taulia Platform to drive pipeline generation and growth.

  • Align with Product and Sales teams to develop and deliver effective sales training materials, making it easy for sales to understand our product offerings and key positioning.

  • Collect and disseminate market and buyer insights to inform product strategies and demand generation activities.

  • Perform ongoing market scanning and competitive intelligence gathering.

  • Facilitate a market based approach to new product development by coordinating cross functional alignment

  • Collaborate with marketing peers to produce relevant content for target customers, including web content, webinars, data sheets, solution guides, demo videos and more, for all stages of the developer life cycle.

  • Partner with corporate marketing to inform and influence marketing campaigns.

  • Drive up-sell/cross-sell strategies in partnership with sales, customer success, and marketing.

  • Improve Taulia's market position as the preeminent working capital innovator via thought leadership content such as blog posts, webinars, and white papers.

  • Dream up engaging product demonstrations that are used on stage, in videos and in the sales process.

  • Partner with Product team to distill key functionality and benefits into release marketing campaigns and enable internal sales, service and marketing teams on the latest product developments and roadmap.

  • Evangelize the latest product developments and roadmap to our customers and partner ecosystem.

  • Create visionary technical assets that showcase how Taulia solutions solve core buyer needs.

  • Support compelling event marketing experiences.

  • Manage product launch plans, working closely with industry experts and corporate marketing to ensure effective and ongoing relevance in the market, create additional demand and grow the sales pipeline.

Requirements:

  • 4+ years experience in Product Marketing or Product Management with an emphasis on Marketing at an Enterprise Technology or SaaS company.

  • Ability to identify target audiences and build compelling value props and messaging for them, and work across a number of internal groups to bring that messaging to life.

  • Ability to maintain a high level of productivity in a fast-paced, team environment while managing multiple competing priorities.

  • Hands-on ability to create a range of marketing assets (ebooks, product demo videos, pitch decks, etc.).

  • Marketing portfolio with examples showing your writing and visual communication style.

  • Experience/familiarity with the customer engagement lifecycle for enterprise applications.

  • Exceptionally detail oriented with the ability to see around corners and anticipate gaps or roadblocks before they arise.

  • Proven track record of crafting compelling positioning and thought leadership content.

  • Ability to present to executive leadership.

  • Collaborative and open-minded, with experience working across functions and business lines.

  • Team player with proven ability to lead through influence.

Nice to Have:

  • Experience with FinTech, Working Capital, Accounts Payable or Lending domains.
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Product Marketing Manager

Taulia Inc.