Product Marketing Manager

Stax By Fattmerchant Orlando , FL

Posted 1 week ago

Stax by Fattmerchant

Were more than a Technology Payments Company. Were a People Company.

From simplified, flat-rate payment technology to a full line of innovative business tools, there are so many ways to make a difference with Stax. With a team of talented and inspiring people who are as diverse as the solutions we offer, Stax is a home for innovators, collaborators, and mission drivers to come together and make a meaningful impact on the businesses we serve.

Since 2014, Stax has been shaping the future for thousands of businesses with solutions and technology that supports their journey to growth. It is our belief that every business deserves the ability to focus on what matters most to them.

Why Youll Love Stax by Fattmerchant:

As a familial and highly spirited place to work, the Stax team makes every moment memorable - for our team, our customers, our partners, and our community. From an imaginative drive to endless curiosity and the courage to do things differently, at Stax we make things happen together and are driven by our core values!

Create Joy

We are united by the desire to give and a deep understanding of what truly matters in life. Reliability and trust support our capacity to do what we love with a ready smile.

Get It Done

We hone in on what matters to businesses. We cheer and challenge, pushing each other to take one more step. Then another. We dont stop. We just roll up our sleeves and grind.

One Team

We communicate with vulnerability and an open heart. We inspire each other as we work towards a common purpose and goal. We spark joy and happiness across our team members and our customers


Were proud to be recognized for our excellence in technology, work environment, and entrepreneurial spirit, with such honors as Best Fintech to Work For from PaymentSource; Coolest Office Space from Orlando Business Journal; and one of Entrepreneur Magazines Top Company Cultures. Not to mention countless acknowledgements in technology, innovation, and leadership from publications across the industry!

*As part of our interview process, we will be using a video interviewing platform, Spark Hire. The video interviewing platform will allow our hiring team and candidates to connect more quickly without the pressure of synchronizing calendars for our initial phase of candidate assessments. Our goal with the video interviewing portion of our hiring process is to learn more about your personality and previous work experience.

Your Opportunity:

Stax is seeking a proven B2B marketing professional to lead product marketing efforts for our integrated payment platform and all hardware offerings, with a focus on direct sales and channel partners. The ideal candidate will define and execute programs to drive awareness, generate leads, assist & enable sales, manage marketing for upsell and cross-sell initiatives for existing products as well as help define new products and GTM strategies. This position reports to the VP of Marketing and works closely with the technology and product teams, as well as sales, operations and customer success. The perfect candidate will also have extensive copy-writing /technical writing experience, and vast experience marketing a diverse product suite managing multiple products simultaneously.

RESPONSIBILITIES

  • Go To Market Programs (40%) Define and drive marketing programs to generate market awareness, leads, and product adoption, for both direct sales and channel partners - includes educational content, email marketing, events/tradeshows, website and digital marketing, webinars, online advertising, social media, etc.
  • Sales Enablement (30%) Develop sales tools to enable the direct sales team, channel sales team, and channel partners to qualify and close deals faster - includes datasheets, case studies, presentations, white papers, demos, videos, sales guides, etc.
  • Product Planning (30%) Drive market analysis, research, customer persona development, competitive analysis, value prop creation, messaging, pricing, and packaging for new and existing products
  • Other duties as assigned

Requirements

Your Qualifications:

  • BA / BS with 7-10 years B2B SaaS / software marketing experience
  • Experience with analytics software such as segment, mixpanel, kissmetrics preferred, or pendo
  • Experience with hubspot a plus
  • Proven experience creating product marketing plans encompassing strategy, customer research, competitive analysis, market research, product requirements, product briefings, sales product training, overarching product messaging, pricing, etc.
  • Significant experience initiating and driving a range of GTM programs including, sales collateral, educational content, press, social media, webinars, case studies, webinars, trade shows, social media, sales collateral, etc.
  • Must have experience with product launches and and managing diverse product suites
  • Must possess outstanding writing skills and a talent for making complex concepts and features sound simple and desirable.
  • Must have experience with solution-based message creation
  • Must have vast experience working with sales departments, tech/dev departments, operations/customer success departments
  • Have a passionate, outgoing personality - able to create a sense of excitement both internally and externally for your products and Stax
  • Team player who enjoys working across functions and at all levels of the company
  • Wants to work in a fast-paced high growth environment where you can make an immediate and significant impact on sales, GTM strategy, and product roadmap

Benefits

  • Health Insurance (medical, dental, vision)
  • Comprehensive voluntary benefits
  • Competitive Base Salary
  • 4% 401K Match
  • Conference & Continuing Education Coverage
  • Team Building Events/Opportunities
  • Free Downtown Parking
  • Unlimited PTO
  • Free snacks + Coffee

We strongly believe in the value of having a diverse team and actively work to maintain an inclusive environment. We encourage BIPOC, and candidates of any gender and orientation to apply!

Stax is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics.

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