Product Marketing Manager

Simmons Bank Fayetteville , AR 72701

Posted 2 months ago

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

The Product Marketing Manager will be responsible for planning, oversight and management of marketing programs for all consumer and commercial business lines in the SFNC family of brands. This role will also hold responsibility for development and execution of the yearly marketing plan which aligns with corporate direction and goals. This person must possess the ability to develop strategy, plan, implement, manage and maintain compelling and sustainable marketing initiatives, both traditional and digital, as a part of Simmons' effort to strengthen our brand and attract and engage customers.

Essential Duties and Responsibilities

  • Developing the annual marketing plan and documenting the profitability based business case of all assigned marketing projects, promotions and events to align with bank, business units, Marketing Department and product management objectives.

  • Accurately evaluating customer research, market conditions and competitor data and implementing marketing plan alterations as needed.

  • Evaluating the Simmons territory and/or lines of business market position and recommending to appropriate management the best course of action for capturing available profitable business.

  • Participating in the generation of ideas for targeting sales efforts and marketing programs based on information derived from the databases and research. Analyzing internal marketing requests and ideas. Advocating marketing ideas to management.

  • Coordinating the development of traditional media marketing and sales promotion which includes: managing the development of advertising brochures, branch merchandising, and direct marketing ranging from broad integrated campaigns to one-off, event-driven projects. Track and reconcile all media budgets. Evaluate marketing campaign performance.

  • Developing measurement criteria for marketing programs and reporting on marketing campaign ROI. Providing reports on marketing campaign success and opportunities for improvement.

  • Managing marketing vendor relationships to include, but not limited to, ad agencies, design firms, web developers, print vendors, etc. Ensuring that service levels are maintained and that the quality of work is high and pricing is competitive.

  • Ensures all departmental documents and activities are performed in compliance with applicable laws, regulations, policies and procedures as applicable to this position, including completion of required compliance training.

  • Performs other duties and responsibilities as assigned.

Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications. Simmons First National Corporation and its subsidiaries are committed to Affirmative Action Programs consisting of results-oriented procedures to ensure equal employment opportunities. These programs require positive action in lieu of neutral non-discrimination and merit hiring/performance policies.

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Product Marketing Manager

Simmons Bank