Product Marketing Manager

Pulsepoint New York , NY 10001

Posted 1 week ago

There's likely a reason you've taken the time out of your busy day to review this opportunity at PulsePoint. Maybe you're in need of a change or there's 'an itch you're looking to scratch'. Whatever may be the reason, listen to what some of our team members are saying about working here:

"My manager takes the time to not only identify my next career move, but the steps that will take me there. I even have my own personal training budget that I'm encouraged to spend."

"Our input is valued and considered. Everyone has a voice and that goes a long way in ensuring that we're moving towards a shared goal."

"The Leadership team is incredibly open on their goals and how I contribute to the larger company mission. We all know where we fit and how we can make an impact every day."

If the above resonates with you, keep reading!

A Bit About Us:

PulsePoints award winning platforms accelerate data and programmatic technology to deliver contextually relevant and personalized health information. We help brands and agencies better understand audience engagement and are revolutionizing health decisions through real time data.

PRODUCT MARKETING MANAGER

What were looking for:

  • You are intellectually curious about working at the cross-section of healthcare and technology for the purpose of driving positive health outcomes
  • You are a natural storyteller who can take complex information and ideas and simplify them into customer-friendly messaging
  • You enjoy launching new products with a strong go-to-market (GTM) strategy and you are a problem solver looking for new opportunities to improve product experience for our customers
  • You are comfortable working cross-functionally across product, sales, and marketing teams

What you'll be doing:

  • Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends
  • Participate in new product and feature launches, helping to develop messaging, launch assets, and serve as the presenter and coordinator of product training
  • Build and deliver sales enablement kits, arming our GTM team with compelling collateral, that communicates PulsePoints value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies
  • Execute product marketing campaigns, from start to finish, across owned, paid, and earned media
  • Leverage data-driven insights and competitive research to help inform the sales and product team

What you'll accomplish:

As the Product Marketing Manager you will have the opportunity to shape the product marketing function within a rapidly growing company. In this role, you will be responsible for driving adoption and retention of PulsePoints suite of programmatic and analytics products. You will partner closely with the product, sales, and marketing teams to execute on product positioning and messaging, go-to-market strategy, exceptional customer experience, sales enablement, and competitive intelligence. You will help drive and scale our marketing targeted to healthcare advertising agencies, pharmaceutical, medical device and other healthcare organizations.

Requirements

What we want you to bring to the table:

  • 5+ years of Programmatic experience a must
  • 7 years in product marketing for a B2B/SaaS software company
  • Experience in health or media strongly preferred; working knowledge of HubSpot, Salesforce, Jira, and Asana a plus
  • Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion and competitive intel
  • Can translate and condense highly technical product offerings and concepts into language for a variety of audiences

Benefits

  • Comprehensive healthcare with 100%-paid medical, vision, life, & disability insurance
  • 401(k) Match and free access to a financial advisor
  • Generous paid vacation
  • Vacation reimbursement (we give you $500 each year to take vacation), sabbatical, pawternity leave, marriage leave, honeymoon bonus
  • Paid parental leave
  • $2,000 annual training and development budget
  • Volunteer time off and donation matching, group volunteer opportunities
  • We love hiring referrals at PulsePoint so much that we offer a $20,000 referral bonus!

And theres a lot more!

Follow us on Glassdoor to learn more about what its like to work at PulsePoint!

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Marketing Manager
New!

Disperse

Posted Today

VIEW JOBS 10/16/2021 12:00:00 AM 2022-01-14T00:00 <p><strong>Overview</strong>: </p><p>As our first Product Marketing Manager, you will take the lead on defining and operationalizing positioning of the Disperse platform in our key strategic regions, with an emphasis on messaging and sales enablement for go-to-market functions. You will support messaging refinement around our existing solutions and lead on new product launches in conjunction with the Product Management team, functioning as a critical link between Product, Marketing, Sales and executive leadership.</p><p><br></p> <p><strong>Responsibilities</strong>:</p> <ul> <li>Work directly with Disperse’s executive team and customer base to build a deeper understanding of the industry’s biggest and most urgent challenges, and organize that information into a knowledge-base of use-case and persona frameworks<br><br> </li> <li>Develop product positioning and messaging that differentiates our solutions across regions and persona groups, and develop KPIs for measuring effectiveness of messaging holistically across the marketing and sales funnels<br><br> </li> <li>Own development and production of Sales pitch collateral, leading on content development and co-managing visual design. Co-own development of persona-centric solution demos alongside our Solutions Consulting and Product Management departments<br><br> </li> <li>Learn our competitors’ capabilities and positioning points, and coach our customer-facing teams on how to win in competitive engagements<br><br> </li> <li>Own development and delivery of Marketing-led presentations for use at events, both virtual and in-person<br><br> </li> <li>Develop deep empathy for the buyers, influencers and gatekeepers at several customer organization types, as well as a deep understanding of their buying criteria, pain points and organizational opportunity areas<br><br> </li> <li>Collaborate with Customer Marketing, Digital Marketing and PR to ensure messaging is consistent and on-brand across all outlets and campaigns. Collaborate with the Content Marketing function to develop content that drives awareness, engagement and demand in the market (white papers, solution briefs, videos, etc.)<br><br> </li> <li>Function as a thought leader for Disperse, leading conversation at events, on social media, and during press engagements</li> </ul> <p><br></p> <p><strong>About Disperse: </strong></p> <p>Disperse exists to unlock the future of building. </p> <p>The implications of construction’s productivity issues are far-reaching and complex, touching everything from social problems, like affordable housing shortages, to sustainability and environmental challenges, like emissions and waste from project overruns and rework. At Disperse, we are tackling these challenges in a fundamentally unique and practical way by combining the latest in cutting-edge machine learning and data analytics with field-tested human expertise. </p> <p>We are a team of experts in our fields, with backgrounds from across industries like technology, construction, architecture, engineering and consulting, working to help construction evolve with the help of building productivity solutions. We provide construction projects with a processing engine that captures the project's state of play, and then transforms, analyzes and integrates the resultant data into contractors’ and real-estate developers’ systems and workflows, helping to unlock productivity gains and mitigate risks. </p> <p>Disperse is backed by world-renowned investors like Northzone and 2150, with solutions deployed across scores of construction projects in the UK and the US, including on flagship developments of industry leaders like Gilbane, AECOM Tishman, Multiplex, Meyer Bergman, Lodha, Mace, and Canary Wharf Contractors. Learn more at <a href="http://www.disperse.io" rel="nofollow noreferrer noopener" class="external">www.disperse.io</a></p><p><strong>Requirements</strong></p><p>You should have 4-6 years of experience working in a product marketing role at a B2B technology firm, preferably in a start-up or scale-up environment. A BA/BS degree is required, and we’re looking for strong public speaking, presentation, and communication skills. Understanding of construction and real estate development is a plus, but not required.</p> <p>You should be courageous in the face of the ambiguity that is natural in startups and scale-ups - this is not a “paint by numbers” role. We want people who are comfortable making decisions on the fly and leading from the front. You should be eager to solve tough problems, but also comfortable taking the time to define the tough problems before you even begin to solve them. </p> <p>Critical thinking, ruthless prioritization, a relentless drive to succeed and deep intellectual curiosity are prerequisites for success in this role. You must have an ownership mentality. We’re here to move the needle and change an industry, and to build a lasting company that’s capable of continuing that mission, which means autonomy is key - we need drivers, not passengers. </p> <p>You must be a team player who is comfortable putting ego aside, agile and action-oriented in your approach, and unafraid of giving and receiving direct feedback and open communication. You should feel totally comfortable telling your manager when you disagree with something, but equally vulnerable and willing to admit when you don’t know something. </p><p><strong>Benefits</strong></p><ul> <li>Competitive salary</li> <li>Equity incentives</li> <li>Health insurance</li> <li>23 days of vacation, plus all federal holidays</li> <li>Friendly, open and transparent culture</li> <li>Choose your work equipment </li> <li>Flexible working hours / ability to work from home</li> <li>Central NYC location (Bryant Park)</li> <li>Regular socials and team activities </li> </ul> Disperse New York NY

Product Marketing Manager

Pulsepoint