Product Marketing Manager, Project Atlas

Bittorrent San Francisco , CA 94118

Posted 4 months ago

Product Marketing Manager

We're looking for an exceptional Product Marketing Manager with demonstrated success planning and executing initiatives that will drive growth in BitTorrent's new blockchain-based project.

What You'll Be Doing:

  • Driving overall user growth by improving each stage of the funnel - from organic user acquisition to retention to referral.

  • Gathering market research and quantitative and qualitative user research including designing, implementing and analyzing A/B tests/experiments.

  • Turning research and insights into strong positioning, messaging, go-to-market strategies, and effective cross-functional thought leadership.

  • Working with product, UX, data science, and engineering to identify unmet user needs and market opportunities, and leveraging those insights to help develop optimal solutions for users of our products today and for future users.

  • Implementing product marketing and brand marketing deliverables.

  • Setting-up and reporting on metrics and analytics for your marketing activities.

  • Managing product launches and campaigns

  • Helping to understand and manage our community.

You Are:

  • An expert in all stages of the funnel:

  • Acquisition/inbound marketing

  • Doing all things necessary to build Web site authority/SEO, creating content, generating inbound links, leveraging 3rd-party networks and sites, SEM.
  • Visitor-to-lead conversion
  • Increasing quality of visitors, clear CTAs.
  • Engagement, retention, re-engagement, referral.

  • An energizer, personally excited about progress toward our goals and dedicated to sharing and enlisting the team in that progress

  • Deeply data-driven, living and dying by metrics

  • A guru at analyzing and taking appropriate action from data

  • Dedicated to meaningful delivery on the team's goals in a realistic time frame

You Have:

  • 3+ years product marketing experience

  • Proven strategic marketing experience

  • Strong growth marketing skills - feature intro, onboarding, conversion, all using user data.

  • A great personal touch in working tightly with the teams and the overall organization.

  • Mad data and analysis skills.

  • Demonstrable career success in all stages of the funnel

  • Experience with global audiences highly desirable

  • Blockchain experience a plus

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Marketing Manager


Posted Yesterday

VIEW JOBS 11/16/2018 12:00:00 AM 2019-02-14T00:00 <p>Looking to make a real impact? WorkStep is a career development network for hourly job seekers. Our mission is to enable better career outcomes by providing a transparent job marketplace and access to advancement opportunities. We’re walking the social impact walk, bettering the lives of our users, and having a blast while we do it!</p> <p>WorkStep is a well-funded, early stage startup and tight-knit team with offices in Portland and San Francisco. We’re looking for a Product Marketing Manager to join our marketing team who will drive product positioning and messaging, go-to-market strategy, execution for product launches, and create compelling content and programs. Our first Product Marketing Manager will deliver meaningful results for core business functions, as well as users on both sides of our marketplace. This role will be based out of San Francisco and will initially report directly to (and work closely with) the CEO.</p> <p></p><p><strong>RESPONSIBILITIES</strong></p> <ul> <li>Collaborate with product, engineering, and design to harness customer insights that define the product roadmap</li> <li>Drive go to market strategy by planning and executing launches</li> <li>Craft and share the broader WorkStep story</li> <li>Produce written content in short and long form (blog posts, case studies, emails etc.) for various stages of the marketing and sales funnels</li> <li>Produce non-written content (videos, infographics, etc) when there is a more compelling means through which to tell the customer, business or user story</li> <li>Develop content for product messaging and launches</li> <li>Ensure that all content created is optimized for SEO</li> <li>Share content across all channels including online, social, and with third-party publications</li> <li>Test, iterate and optimize content by measuring the effectiveness of initiatives and report learnings to the broader team.</li> </ul> <p>KPI’S OWNED</p> <ul> <li>% traffic driven organically</li> <li>MQLs generated</li> <li>Average position of relevant search queries</li> </ul><p><strong>Requirements</strong></p><ul> <li>2 + years proven experience as a Product Marketing Manager, Content Marketing Manager or similar role</li> <li>Experience in market analysis &amp; user behavior analysis</li> <li>Familiar with product marketing tactics (integrated marketing campaigns, SEO, digital advertising and social media marketing)</li> <li>Working knowledge of web analytics tools</li> <li>Excellent communication skills</li> <li>Keen eye for detail</li> <li>Creativity</li> <li>Analytical mind and strong quantitative skills</li> <li>Passion for the WorkStep mission</li> </ul><p><br></p><p><strong>NICE TO HAVES</strong></p><ul> <li>Background in design and copywriting is a plus</li> <li>Video content creation experience</li> <li>CSS/HTML experience</li> </ul><p><strong>Benefits</strong></p><ul> <li>Competitive salary and generous equity package</li> <li>Unlimited PTO</li> <li>Company-sponsored health, vision and dental benefits package</li> <li>Opportunity to join a passionate, motivated, and fun team at an early stage to help shape and execute on our mission</li> </ul> Workstep San Francisco CA

Product Marketing Manager, Project Atlas