Product Marketing Manager, Project Atlas

Bittorrent San Francisco , CA 94118

Posted 4 months ago

Product Marketing Manager

We're looking for an exceptional Product Marketing Manager with demonstrated success planning and executing initiatives that will drive growth in BitTorrent's new blockchain-based project.

What You'll Be Doing:

  • Driving overall user growth by improving each stage of the funnel - from organic user acquisition to retention to referral.

  • Gathering market research and quantitative and qualitative user research including designing, implementing and analyzing A/B tests/experiments.

  • Turning research and insights into strong positioning, messaging, go-to-market strategies, and effective cross-functional thought leadership.

  • Working with product, UX, data science, and engineering to identify unmet user needs and market opportunities, and leveraging those insights to help develop optimal solutions for users of our products today and for future users.

  • Implementing product marketing and brand marketing deliverables.

  • Setting-up and reporting on metrics and analytics for your marketing activities.

  • Managing product launches and campaigns

  • Helping to understand and manage our community.

You Are:

  • An expert in all stages of the funnel:

  • Acquisition/inbound marketing

  • Doing all things necessary to build Web site authority/SEO, creating content, generating inbound links, leveraging 3rd-party networks and sites, SEM.
  • Visitor-to-lead conversion
  • Increasing quality of visitors, clear CTAs.
  • Engagement, retention, re-engagement, referral.

  • An energizer, personally excited about progress toward our goals and dedicated to sharing and enlisting the team in that progress

  • Deeply data-driven, living and dying by metrics

  • A guru at analyzing and taking appropriate action from data

  • Dedicated to meaningful delivery on the team's goals in a realistic time frame

You Have:

  • 3+ years product marketing experience

  • Proven strategic marketing experience

  • Strong growth marketing skills - feature intro, onboarding, conversion, all using user data.

  • A great personal touch in working tightly with the teams and the overall organization.

  • Mad data and analysis skills.

  • Demonstrable career success in all stages of the funnel

  • Experience with global audiences highly desirable

  • Blockchain experience a plus

See if you are a match!

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Product Marketing Manager, Project Atlas

Bittorrent