Are you looking for a Product Marketing role where you can flex your innovative marketing ideas to reach new customer segments? Do you have a strong track record of building and scaling long term campaigns, digital channels, partnerships, and development of new channels to reach a unique customer segment? Join Amazon Prime where you will create marketing geared towards underserved populations like government assistance recipients.
We are looking for an entrepreneurial, strategic, and analytical Product Marketing Manager who is skilled at building new marketing programs from scratch, and who has a passion for diving deep into cross-channel approaches for reaching lower income segments with Amazon and Prime's many benefits that meet these customers' needs. You will be involved in developing the overall go-to-market strategy for marketing to these customers including developing targeting, messaging, and measurement. You will create and optimize channel strategies end-to-end, and own cross-functional relationships with over 15 teams across the company and partners and agencies outside of Amazon. You will work closely with central marketing teams to execute Owned & Operated channels, as well as become an expert in Amazon's targeting, email, merchandising, and analytics tools in order to scale reach of those customers who are already shopping on Amazon. You will also work with agencies to market off Amazon via digital and non-digital channels to reach those households that may not have previously shopped on Amazon and develop targeting and analytics solutions for these channels. The right person for this role will be able to join the team and provide recommendations based on current data, action new marketing opportunities, as well as create processes that streamline cross-team efforts.
The ideal candidate will have previous partnership and digital marketing experience, as well as experience working with several cross-functional teams. They will have a high innovation and analytical bar as well as an ability to deal with ambiguity while investigating complex challenges across all marketing opportunities.
Develop marketing strategy and execute across Onsite, Email, off-Amazon, and new channels
Generate, disseminate, and act upon customer insights about lower income segments
Drive marketing for underserved populations segments focused on acquisition of customers to the discounted Prime program, while also acting as a leader across Amazon of advocating for and partnering with other teams to meet the needs of this segment.
Innovate and implement 'test and learn' experiments throughout the year to drive incremental customer actions, scaling strategies which are successful
Own marketing program metrics end-to-end and present updates to senior stakeholders
A background (5+ years) in Digital, Grassroots, Partnership Marketing and Program Development
Experience developing marketing strategies for lower income segments in US
Aptitude to test and learn (and sometimes test and fail)
Excellent relationship building skills and ability to earn trust of multiple groups and teams
Thorough documentation skills and workflow management
Proven negotiation skills, influencing ability, and data-driven channel investments
Strong organizational skills including prioritization, scheduling, time management, and meeting stretch deadlines
Ability to organize data and information across multiple channels, internal stakeholders, and vendors
Strong analytic skills and expertise in Excel
Startup experience and 'from scratch' idea generation and new channel launch experience
Technical aptitude and agility to learn web-based tools and marketing management platforms
Ability to work on a diverse team or with a diverse range of coworkers
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, visit https://www.amazon.jobs/en/disability/us
Amazon.com is an Equal Opportunity-Affirmative Action Employer - Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation