Product Marketing Manager, Partnerships Global Business Ads Marketing

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This role may also be located in our Playa Vista, CA campus.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Los Angeles, CA, USA; San Francisco, CA, USA; Toronto, ON, Canada; Redwood City, CA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 4 years of experience in marketing.

• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience in the Google Ads product suite with Lead Generation or eCommerce.

• Experience working with SMBs, B2B Marketing, Sales or Consulting.

• Experience with customer segmentation with excellent analytic capabilities.

• Ability to manage multiple stakeholders, cross-functional teams, and agency partners.

• Ability to collaboratively solve problems and effectively influence across teams and levels.

• Ability to translate complex concepts into clear, digestible language for key stakeholders with excellent communication skills.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will drive our advertiser acquisition strategy and business growth through creating and executing on joint marketing plans with Ads Channel Partners (e.g., technology companies servicing SMBs in storebuilder, sitebuilder, CRM, and other adjacent verticals). You will use data and insights to develop and manage high-impact campaigns across third-party and online channels, working within a broad section of Google products including Google Ads and our accompanying suite of SMB products to create awareness and adoption within our partners' customer base.

This team is focused on scaled acquisitions through funnel optimization and testing on product positioning and scaled communications. You will leverage traditional marketing channels, third party channels, and online channels to reach prospective advertisers.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $108,000-$158,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Drive the Global strategy and execution of joint marketing plans with our high-priority Ads Channel Partners, managing the associated budget, and owning the acquisition business growth key performance indicators.

• Lead the development and execution of segment based marketing campaigns across Google-owned and third-party channels (e.g., email, in-product placements, event announcements, editorial, etc.).

• Collaborate with internal and external product teams, research agencies, and UX experts to develop critical user journeys for future and existing consumers to improve advertiser success.

• Manage and optimize campaign performance through data-driven analysis, identifying opportunities for improvement, and testing new strategies.

• Collaborate and communicate effectively with creative agencies and internal/external stakeholders (e.g., sales, product, marketing) to ensure seamless campaign execution.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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