Product Marketing Manager - Optical Products (Remote)

Ansys Concord , MA 01742

Posted 2 months ago

Ansys is the global leader in engineering simulation. We empower the world's most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better.

This role is available remotely for a well qualified candidate.

SUMMARY

The role of Product Marketing Manager, Optical is to drive and develop product marketing plans and sales enablement content across a multi-product portfolio in support of the go-to-market priorities for the business unit. The marketing strategy should reflect an understanding of key industry trends, market opportunities, and the competition. This includes leading the development of product messaging, marketing plans, sales content, and supporting the field and corporate marketing organizations enabling Marketing, Sales and Customer Success teams to optimally market and sell Zemax products to drive customer value, adoption, and business growth. Success will be defined by effective execution that results in significant revenue growth.

This position requires strong technical acumen as well as the ability to communicate and drive consensus among cross-functional groups to achieve joint goals across a variety of departments, including sales, corporate marketing, development, and field marketing.

RESPONSIBILITIES

  • Partners with product management to ensure marketing messages align with product development and sales priorities

  • Be the expert on our buyers, who are they, how they buy and their key buying criteria.

  • Maintains Ansys' competitive leadership by understanding the competitive landscape, identifying opportunities for future growth and how Ansys products and solutions differentiate us from the competition

  • Plans the launches of new products and releases of existing products and manages the cross-functional implementation of the plan

  • Collaborates with product management to develop product positioning and messaging that resonate with Zemax's buyers.

  • Responsible for delivering all sales enablement collateral, including customer facing presentations, relevant use-cases, customer case studies and solution guides

  • Owns, drives and manages the content strategy and deliverables including the development of all marketing collateral including web content, product feature videos, technical assets, data sheets, blogs and other solution-oriented content

  • Partners with Ansys field marketing and corporate marketing to effectively promote Ansys products in alignment with product marketing strategy and corporate programs

  • Builds targeted lead generation programs to deliver against sales needs

  • Measures and evaluates the ROI of marketing tactics at all stages of the customer journey an drives required changes

  • Manages complex projects and executes on global, multi-product marketing campaigns

MINIMUM QUALIFICATIONS

  • 2+ years in product marketing with 5+ years total experience; technical experience in optics preferred

  • Superior ability to translate product functionality into clear customer value and deliver clear and compelling messaging

  • Broad functional expertise across several marketing competencies

  • Proven ability to manage complex projects and execute on global product marketing campaigns

  • Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a matrix organization

  • Excellent English proficiency required

  • Bachelor's degree in Marketing, Engineering, Physics, Computer Science, or a related field

  • Highly motivated, results-oriented marketer with B2B or B2C experience

  • Proven track record of defining and delivering innovative marketing program that drive long-term results.

PREFERRED QUALIFICATIONS

  • Well-organized, self-directed team player. Remains open to others' ideas and exhibits willingness to try new things.

  • Demonstrates excellent written and verbal communication skills. Listens effectively and transmits information accurately and understandably.

  • Establish and maintain credibility with the internal sales team, product team, field marketing and corporate communications team.

  • Effectively communicate value by overcoming objections and proving business case.

  • Adapts to changes in the work environment, manages competing demands and is able to deal with frequent change, delays or unexpected events.

  • Prioritizes and plans work activities, uses time efficiently and develops realistic action plans.

  • Willing to take direction, engage in training and apply techniques and constructive criticism to improve performance.

  • Demonstrates accuracy and thoroughness and monitors own work to ensure quality and is able to read and interpret written information.

  • Demonstrates professionalism, discretion, and good judgment in all interactions with co-workers, customers, vendors and others.

  • Interest in physics and other sciences highly desirable.

Due to the federally mandated COVID-19 vaccination requirement impacting federal contractors like Ansys, this position requires you to be fully vaccinated for COVID-19 prior to your start date. If you are unable to be vaccinated due to medicalor religious reasons, we offer accommodations in accordance with applicable federal, state and local laws including state and local mandatory vaccination orders.

ALIGNING YOUR VALUES TO OUR SOLUTIONS

At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world's most challenging engineering problems. Our ONE Ansys culture has at its core:

  • Customer Focus

  • Results and Accountability

  • Innovation

  • Transparency and Integrity

  • Mastery

  • Inclusiveness

  • Sense of Urgency

  • Collaboration and Teamwork

ENGINEERING YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it's about the learning, the discovery and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics.

At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost. As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines.

Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 - finalist, and America's Most Responsible Companies.

For more information, please visit us at www.ansys.com

We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team.

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

Nearest Major Market: Pittsburgh

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Product Marketing Manager - Optical Products (Remote)

Ansys