B2B marketing experience
Collaborative mindset with a demonstrated ability to balance competing priorities
Excellent project execution, proactive problem-solving, and resourceful and acute attention to detail skills
Excellent analytical skills including the ability to identify and incorporate relevant research findings (qualitative/quantitative) into written materials
Outstanding storytelling, written, and verbal communication skills
Growth mindset with an avid desire to continually learn and expand skill set
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
The One Google Ads Marketing Narratives team is made of customer-focused, storytellers that build messaging and marketing content that engages C-suite executives from the industry's leading advertisers, shifts advertiser mindsets, and drives them to take action.
As a Product Marketing Manager, you'll have the opportunity to craft and tell the Google marketing story to the C-suite. You'll bring this story to life by developing and shaping the messages that Google executives deliver at key industry moments, and amplify those messages through scaled platforms, articles, case studies, and more.
Working in close partnership with research, editorial, sales, brand and events teams, you'll have the chance to create compelling, relevant thought-leadership content that shares Google's point of view with the industry.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Create a range of compelling content (e.g. articles, speeches, digital collateral, videos, etc.) from brief stage through execution that shifts advertiser mindsets and drives them to take action.
Synthesize and integrate research and customer insights into content development.
Support marketing strategy and messaging for key industry events including Google flagship events such as Google Marketing Live.
Communicate directly with executive stakeholders to sell-in vision and turn requests into a plan of action.
Manage relationships with vendors, agencies, industry partners, clients, Google executives, and a wide range of functional groups within Google.