Product Marketing Manager, One Google Ads Marketing Narratives

Google Inc. San Francisco , CA 94118

Posted 2 months ago

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience
  • 3 years of experience in developing marketing content

Preferred qualifications:

  • B2B marketing experience

  • Collaborative mindset with a demonstrated ability to balance competing priorities

  • Excellent project execution, proactive problem-solving, and resourceful and acute attention to detail skills

  • Excellent analytical skills including the ability to identify and incorporate relevant research findings (qualitative/quantitative) into written materials

  • Outstanding storytelling, written, and verbal communication skills

  • Growth mindset with an avid desire to continually learn and expand skill set

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

The One Google Ads Marketing Narratives team is made of customer-focused, storytellers that build messaging and marketing content that engages C-suite executives from the industry's leading advertisers, shifts advertiser mindsets, and drives them to take action.

As a Product Marketing Manager, you'll have the opportunity to craft and tell the Google marketing story to the C-suite. You'll bring this story to life by developing and shaping the messages that Google executives deliver at key industry moments, and amplify those messages through scaled platforms, articles, case studies, and more.

Working in close partnership with research, editorial, sales, brand and events teams, you'll have the chance to create compelling, relevant thought-leadership content that shares Google's point of view with the industry.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Create a range of compelling content (e.g. articles, speeches, digital collateral, videos, etc.) from brief stage through execution that shifts advertiser mindsets and drives them to take action.

  • Synthesize and integrate research and customer insights into content development.

  • Support marketing strategy and messaging for key industry events including Google flagship events such as Google Marketing Live.

  • Communicate directly with executive stakeholders to sell-in vision and turn requests into a plan of action.

  • Manage relationships with vendors, agencies, industry partners, clients, Google executives, and a wide range of functional groups within Google.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Marketing Manager
New!

Lingoace

Posted Today

VIEW JOBS 10/26/2021 12:00:00 AM 2022-01-24T00:00 <h3><strong>Company</strong></h3><p>LingoAce is a global leading EdTech (education technology) company, headquartered in Singapore, that currently focuses on providing a quality and immersive Chinese language learning experience to students aged 4 to 15 years old. In addition to its headquarters in Singapore, LingoAce also has a presence in Beijing, Wuhan, Chengdu, Silicon Valley, Bangkok, and Jakarta and will continue to expand into other parts of the world to meet the growing demand for language learning.<br></p><p>Founded in 2017, LingoAce leverages its experienced teaching team, AI-powered tools, gamification features, and research-backed methodology to provide students with the best learning experience and results.<br></p><p>LingoAce has raised several rounds of venture funding from leading global investors, including Sequoia, Tiger Global, and Owl Ventures, to support its vision for revolutionizing learning across the world. </p><p>Today, LingoAce has a total registered student base of 300,000 students across 80 countries – coming from families of different nationalities including international expats, Chinese immigrants, and local parents. The company has more than 3,000 teachers and 1,250 employees globally.<br></p><p><br></p><h3>The Role</h3><p>We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you are a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products.</p><p><br></p><h3>Responsibilities</h3><ul> <li>Translate technical details into benefits for the user.</li> <li>Follow and analyze market trends to position products.</li> <li>Develop product marketing strategies (pricing, advertising, product launching).</li> <li>Craft compelling messages across marketing channels (landing pages, ad campaigns).</li> <li>Work with various teams (design, content, acquisition, product, sales) to implement strategies.</li> <li>Test marketing product features, releases, and ad copy.</li> <li>Evaluate projects using relevant KPIs and feedback from existing and prospective customers.</li> </ul><p><br></p><h3>Requirements</h3><ul> <li>Proven experience as a Product Marketing Manager, Brand Manager or similar role.</li> <li>Background in design and copywriting is a plus.</li> <li>Experience in market analysis.</li> <li>Familiar with product marketing tactics (e.g. integrated marketing campaigns).</li> <li>Working knowledge of web analytics tools (Google Analytics, WebTrends).</li> <li>Excellent communication skills.</li> <li>A keen eye for detail.</li> <li>Creativity.</li> <li>Analytical mind and strong quantitative skills.</li> <li>BSc/BA in Marketing, Communications, or similar field.</li> </ul> Lingoace San Francisco CA

Product Marketing Manager, One Google Ads Marketing Narratives

Google Inc.