Product Marketing Manager

Who is Monarch Tractor?

Monarch Tractor has created the world's first fully electric, driver-optional, smart tractor committed to elevating farming practices to enable clean, efficient, and economically viable solutions for farmers today and in the future. Monarch provides a platform for farmers to make the transition to productive, precise, profitable and sustainable farming practices. As we seek to revolutionize the farming industry and accelerate the future of clean farming, we approach every problem with a farmer-first mentality to create electric, autonomous, and intelligent solutions. Our team is made up of engineers, farmers, and industry experts who have committed themselves to building the future of agriculture. We believe the best solutions always come from collaboration amongst diverse perspectives and backgrounds.

What does the job entail?

The Product Marketing Manager is responsible for crafting stories about Monarch's products that will entice potential customers to purchase them. For Monarch's first product marketer we are seeking a natural storyteller who can communicate the unique value of Monarch's products to customers via messaging, positioning, and stories about how the product can solve their problems along with what sets them apart in the market. You will also lead customer research, competitive research, and Monarch's "halo customer" activities.

To be successful in this role at Monarch, it is critical that you have experience working at a fast-growing startup, have demonstrated success in working collaboratively to launch and grow world class products, and are passionate about helping farmers become more sustainable and profitable.

Responsibilities:

• Create and manage the construct for how products are positioned

• Develop product pricing strategies and structures

• Maintain detailed user/customer/buyer personas for target audience definition

• Translate technical functionality into benefits that resonate with users

• Craft customer value driven stories for products

• Conduct customer and competitive research and share with stakeholders across Monarch

• Manage Monarch's "halo customer" activities

• Implement and analyze customer surveys

• Create training materials for customers and Monarch's sales force

What kind of person are we looking for?

• Blend of strategic and tactical thinking, creative and analytic reasoning, a knowledge of human-centered design, and a love of data

• Storyteller who is at ease presenting to senior executives

• Passion for navigating ambiguity, crafting messaging, driving clarity, and influencing strategy

• Self-motivated and proactive

• Ability to influence without authority across all levels of an organization

• Relationship builder with customers and across many layers of an organization

• A bias to action and empowering others

More practical skills needed:

• 3-5 years of Product Marketing experience with business products (hardware or software)

• Bachelor's degree in Marketing, Business, or Strategy

• Experience with both early-stage products and established products

• Combination of strategic product marketing experiences and hands-on tactical execution

• Experience with customer research and proficiency in using data and insights to inform product and go to market strategy

• Ability to identify and solve complex issues quickly and turn them into simple, intuitive, and elegant solutions

• Understanding of AI and ML products

What do we offer?

• Competitive Salary + Equity

• Catered Lunch / Snacks at HQ

• Electronics Allowance

• Health, Dental, Vision, Insurance Benefits

This is not a remote position.

The ideal candidate is excited about working in-person with peers in Livermore. We bounce ideas off of each other and strive to achieve maximum collaboration. We want someone who's excited to be part of the collaborative culture and contribute to that energy.

Diversity

Monarch Tractor is an equal opportunity employer and makes employment decisions based on merit. Monarch Tractor policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.

How We Use Your Information?

For professional, internal analysis, or employment-related purposes, including job applications.

What Personal Information We Collect?

Categories of Personal Information Collected. Monarch Tractor is collecting the following personal and sensitive personal information:

• Personal identifiers, such as name, preferred name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, date of birth, and other similar identifiers.

• Personal Records, such as signature, address, telephone number, education, employment, or employment history.

• Protected characteristics, such as minority, veteran, and disability status, through voluntary self-disclosure. Such information will only be collected as permitted by applicable law and will not be used to make hiring decisions.

• Internet or other similar network activity information, such as IP address, log-in information, or information regarding your interaction with a website, application or advertisement.

• Sensory data, such as audio and visual information, for example if using video interviewing as part of the application process, or visiting the facilities, entry and exit may be monitored by CCTV.

• Professional or employment-related information, such as work history, references, information about skills and abilities, accomplishments and awards, training and development information, performance evaluation information, and employment termination information.

• Education information, such as education history, education records (such as grades, transcripts, and class lists), and other information included in a resume or cover letter.

• Inferences drawn from other personal information, such as a profile reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

• Other: Job interview notes, responses to screening questions, assessment results, and any other information provided in connection with the recruitment process. Monarch Tractor also collects legal and contractual information, such as information necessary to respond to law enforcement and governmental agency requests, comply with legal and contractual obligations, exercise legal and contractual rights, and initiate or respond to, or establish, exercise, and defend, legal and contractual rights claims.