The Product Marketing Manager will be responsible for driving forward our industry-leading mobile program, internally and externally, from launch strategy to feature enhancements and multi-channel campaigns. The Sequoia Mobile program embodies Sequoia's mission of providing our people-first clients and their employees valuable, effortless access to their healthcare and well-being benefits. Influencing positive, real-world outcomes by coming through for everyone, wherever they are, is our motivation.
You will be the expert for all things Sequoia Mobile, collaborating closely with product, engineering, sales, and executive leadership teams on defining the future of how we provide superior and empathetic guidance, service, and technology to our clients the most dynamic companies in the world.
What You Get To Do
Develop and execute unique go-to-market strategies for Sequoia's mobile app and accompanying technologies
Create and lead multi-channel, targeted campaigns for new client mobile implementations, new feature launches, and annual service milestones
Perform market research and competitive analysis to understand and articulate the value of our Mobile program
Own and optimize Sequoia properties, including landing pages, app store presence and company intranet
Lead internal readiness efforts through internal team training's and resource curation
Enable client retention through creation of high-value content for sales, service, and marketing
5 years of established experience in product marketing or equivalent
Bachelor's Degree in Marketing, Communication or related discipline
Proven history in launching new products off the ground
Possess excellent written and verbal communication skills for crafting persuasive narratives
Stellar interpersonal skills and ability to collaborate broadly across many teams
Self-starter and personally accountable to execute with limited oversight
Proficient in Microsoft Suite
Experience with Salesforce, Marketo a plus
Sequoia's Culture Our most important asset:
Passion for service
Caring for others
Focused on relationship building
Compensation & Benefits
Sequoia provides competitive compensation including base salary, performance based bonus programs, and comprehensive benefits package including 401(k) matching.