Product Marketing Manager, Mixed Reality Devices Go-To-Market

Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life.

We are building a team focused on building new products that support this mission. The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.

This person will be responsible for leading new product development and go-to-market (GTM) launches as part of the MR Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset, analytical acumen, and product launch experience; ideally having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.

Product Marketing Manager, Mixed Reality Devices Go-To-Market Responsibilities

• Build cross-functional partnerships across adjacent product groups in order to influence hardware and software features, apps and gaming content, developer success, and metaverse initiatives

Lead the tactical execution of go-to-market for new products by working closely with key cross-functional teams including Insights, Marketing, Sales, PR/Communications, Privacy, & Policy. Workstreams could include campaign briefs, sales pitches, demo planning, and more

Bring strong POV to the team, informing and guiding decisions related to product value and positioning, hardware and software features, accessories, schedules, cost, and pricing

Develop market assessment, audience definition, and sizing through quantitative analysis and qualitative feedback to represent the customer perspective internally with product and cross-functional teams

Collaborate with the product organization to define and influence product strategy, roadmaps and success metrics for new products to drive customer focus and product market fit

Minimum Qualifications

• BA/BS degree in marketing, business, product development, or related work experience
  3+ years of experience in product marketing, product management, management consulting, business strategy or a similar field

Experience with developing go-to-market strategies and partnering closely with product teams

Experience working in a cross-functional capacity within a fast-paced, changing environment

Experience with consumer hardware or CPG products

Preferred Qualifications

• MBA or equivalent experience

Experience in consumer electronics with a demonstrated interest in new and emerging tech

Experience in augmented reality, virtual reality, or mixed reality

Locations

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

$99,000/year to $151,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.