Product Marketing Manager

Manulife San Francisco , CA 94118

Posted 3 weeks ago

Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

Job Description

Twine empowers people to save more, save better, and save together. We use dynamic technology, design, and cutting-edge automated money management to change the way people make financial decisions.

We operate as an independent startup group backed by the resources and stability of a Fortune Global 500 powerhouse. We know that we're stronger with every thread our culture is driven by sharing, learning and iterating together.

We're seeking a Product Marketing Manager to establish the function at Twine.

Our roadmap is filled with exciting features that you'll be bringing to life for customers. You'll be a key player on our team partnering with the product team to influence the roadmap, the rest of the marketing team to position and bring features to market, and the data and research team to close the feedback loop.

Great candidates will be those that come to the table with a broad skillset. You're passionate about FinTech and where the industry is going. You can balance big picture strategy with disciplined execution. You're comfortable using both numbers and words to tell the right story. You're driven by the responsibility and accountability of a linchpin role at a growing company.

What You'll Do

  • Become an influential expert in our products and product roadmap

  • Own the launch of new product features from end to endfrom strategic brief to GTM campaigns to customer engagement and feedback

  • Test and validate strong value propositions, core content, and go-to-market strategies in concert with Product, Design, Marketing, Growth, PR, Engineering, and Support teams.

  • Monitor and socialize the KPIs that track the success of a new feature across its entire lifecycle

  • Partner with product, data, user research, and support teams to test new features and learn from performance and feedback.

  • Enable internal audiences to position our product and features competitively

Who you are

  • 8+ years of experience in product, marketing, or product marketing

  • Experience building and executing GTM strategies - bonus points for fintech experience

  • Excellent track record of developing campaigns, messaging, and content throughout a product/feature lifecycle

  • Obsessed with customer feedback and insights

  • Ability to manage cross-functional teams and get things done

  • Analytical and data-driven

  • Excellent oral and written communications skills

  • Able to manage ambiguity and get things done.

If you are ready to unleash your potential it's time to start your career with Manulife/John Hancock.

About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2018, we had more than 34,000 employees, over 82,000 agents, and thousands of distribution partners, serving almost 28 million customers. As of March 31, 2019, we had over $1.1 trillion (US$849 billion) in assets under management and administration, and in the previous 12 months we made $29.4 billion in payments to our customers.

Our principal operations in Asia, Canada and the United States are where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.

Manulife is an equal opportunity employer. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention and advancement and we administer all of our practices and programs based on qualification and performance and without discrimination on any protected ground.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request any accommodation. Information received regarding the accommodation needs of applicants will be addressed confidentially.

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