Product Marketing Manager

Localytics Boston , MA 02298

Posted 5 days ago

Product Marketing ManagerProduct Management, Boston (HQ)

About Localytics:

Localytics' mission is to put people at the center of brands' digital engagement - delivering meaningfulness and personalization in all experiences. We aim to be the intelligence behind the digital engagements that brands have with their customers. Today we achieve that by giving marketers the autonomy to craft intelligent, personalized mobile campaigns that deepen customer engagement, loyalty and conversion.

About the role:

As a Product Marketing Manager, you'll be a critical link in connecting what our Product Management and Engineering teams build and our marketplace success as we market and sell. You'll be the product evangelist, establishing our value and the differentiators that set Localytics apart in a crowded market. You'll also own the launch of product enhancements and new products, raising awareness and driving adoption among our existing and future customers. And, you'll set Localytics apart by establishing the company as a thought leader in our chosen space.

You'll know our competitors like the back of your hand: what they do today and what they plan to do in the future. You'll also know our buyers better than they know themselves, including how they make their buying decisions. You'll back up strategic insights with market evidence and then use that knowledge to drive the development of product based content and sales enablement materials that resonate with buyers and empowers our sales channels to be successful.

Responsibilities:

  • Enhance our product's value proposition as our solution evolves.

  • Ability to understand software products at a technical level.

  • Plan and take part in taking enhanced and new products to market quarterly

  • Create product content such as case studies, videos, solution overviews, website copy and blog posts

  • Develop effective competitive content that reflects a deep understanding of the market

  • Equip our sales team with materials (slide decks, one-pagers, etc.) that will help them educate prospects and close deals.

  • Conduct Sales training sessions

  • Work with Product Managers during development to craft a compelling, differentiated story for the product, communication the story to internal and external audiences.

  • Drive product adoption using a variety of mediums including email, web, and in-platform messages.

  • Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process.

Requirements:

  • 3-5 years experience working in a product marketing, content marketing, or marketing role for a B2B company, ideally a SaaS company.

  • Team player who can work across multiple teams - Sales, Product Management, Development/Engineering and Customer Success - to deliver collaborative solutions

  • Can easily transition from technical to business conversations

  • Outstanding written and oral communication skills

  • Comfortable presenting to customers and at events

  • Enjoys the start-up culture

  • Experience with Seismic sales enablement tool

  • Passionate about helping marketers develop more engaging / personalized campaigns.

  • Ambitious, eager to learn and take on new responsibilities.

  • Enjoy taking complex ideas and finding ways to explain them in a clear, concise manner.

  • Self-starter, comfortable working with minimal oversight.

  • Obtained your BA/BS Degree

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Segment And Product Marketing Manager

Zipcar, Inc.

Posted 3 days ago

VIEW JOBS 3/16/2019 12:00:00 AM 2019-06-14T00:00 Hi there. We're Zipcar, the world's leading car-sharing network, driven to make cities better places to live. Since 2000, we've worked hard to turn a brilliant and disruptive idea into a movement that serves more than a million members worldwide. We're keeping the pedal to the metal and growing every day. That's why we need talented, passionate people with great ideas to join the Zipcar family. Want to work for a company that is shaping the future of urban mobility? Ready to join a dynamic, playful, diverse, and respectful company that's seriously changing the world? Then apply! To learn more, visit zipcar.com or zipcar.com/careers. The Segment and Product Marketing Manager is responsible for developing and executing go-to-market strategies to generate profitable membership and revenue growth for Zipcar's customer segments and products. This role defines segment and product strategy, leads all aspects of marketing, and collaborates effectively across the organization with key stakeholders from product, finance, operations, and sales to ensure achievement of the strategic plan and annual business targets. This position reports to the Segment and Product Marketing Lead. Job Description Responsibilities: * Develop strategy for Zipcar segments and products. * Be the expert on member insights, competitive trends and customer behavior and leverage this knowledge to develop product strategy and positioning. * Develop the strategic framework and define segment and product value propositions, the ideal member experience, and the overall marketing approach. * Lead organizational efforts to continuously innovate features, services, and products as well as marketing and sales programs that deliver value to our members. * Set and lead implementation of a data-driven plan to deliver segment and product goals. * Create and manage annual segment and product plans for acquisition, engagement, and retention of target customers, and to cultivate brand awareness and favorability. * Develop segment and product positioning and messaging, draft and maintain creative briefs, serve as key stakeholder and decision-maker for brand strategy. * Collaborate with sales, acquisition, and member marketing to design and execute marketing campaigns; manage priorities of cross-functional teams to deliver the greatest return for the organization. * Set and manage budget goals for each segment and product, including profit and revenue goals, Cost per Acquisition goals, and marketing investment priorities. * Effectively measure, analyze and regularly report on segment and product plan performance vs. targets. * In collaboration with project stakeholders, define segment and product success. * Define core KPIs at the segment, product, and market level; collaborate with internal teams and stakeholders in the field to achieve buy-in and alignment. * Monitor overall segment performance and budgets as well as the effectiveness of individual campaigns and tactics; initiate plan adjustments as required. * Manage internal stakeholders to deliver against goals and KPIs * Collaborate effectively with team members across the organization including in marketing, sales, product and finance. Forge positive and productive alliances with customers, partners and affiliates, as needed. Skills: * Exceptional interpersonal and relationship building skills. * Demonstrated performance leading cross-functional teams. * Ability to lead through influence rather than authority. * Ability to use data and analysis to make a business case and support strategic recommendations. * Strong presentation development and structured storytelling. * Ability to communicate across functional areas of the organization and levels. * Basic understanding of managerial finance analysis and concept. * Strong proficiency in Excel. * SQL a plus. * Minimum four years of experience in marketing. * BA required. Zipcar is an EEO Employer To all recruitment agencies: Zipcar does not accept agency resumes. Please do not forward resumes to our jobs alias, Zipcar employees or any other company location. Zipcar is not responsible for any fees related to unsolicited resumes Zipcar, Inc. Boston MA

Product Marketing Manager

Localytics