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Product Marketing Manager Lead

Expired Job

Lennox Richardson , TX 75080

Posted 2 months ago

Company Overview


Lennox International

(LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.

Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers.

We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America, South America, Europe, Asia, and Australia.

Job Description

Prepares marketing strategies and programs for a brand, product or product line. Evaluates product performance to help develop and update company goals and objectives. Maintains current status of customer specifications for existing and future products. Advises sales team on any relevant product concerns. Recommends changes to current product development procedures based on market research and new trends. Prepares business plans, and forecasts for assigned product lines.

Requires strong understanding of approaches to assessing and improving the customer value proposition. Must be able to apply strong marketing knowledge including branding, product life-cycle, competitive positioning and communications. Requires strong cross-functional leadership abilities. Excellent oral and written communication skills. Strong analytical and presentation skills.

Additional details:

Leadership Competencies

  • Cross functional leadership

  • Strong communication skills (verbal and written) for external and internal audiences

  • Strong execution focus

  • Accountability/ownership

  • Strategic Mindset

  • Courage

Product Commercialization Champion

  • Responsible for the product family vision, mission, strategy, and lifecycle management

  • Responsible for developing and leading the execution of commercialization plans for the product line

  • Defines the market position of the product within the context of the overall product family strategy and aligns it with the brand strategy

  • Shapes the feature/benefit story around the brand and into a compelling reason to believe the product is at a competitive advantage

Sales direction responsibilities

  • Leads the development and execution of product sales training plans

  • Leads the development of sales execution metrics for the product

  • Leads the development of price, volume & mix plans for the product based on fiscal year goals

Marketing direction responsibilities

  • VOC champion for the product

  • Leads the development of the feature/benefit story for the product.

  • Leads the development of consumer promotions & advertising to drive product line sales results

  • Ensures that print and digital media is current and accurate

  • Leads the product communication activities at Sales, Distributor and Dealer meetings

  • Shapes and directs the merchandising message of products in stores and trade shows.

New Product Development direction responsibilities

  • VOC champion for NPIs & verifies VOC is being met throughout DP process

  • Leads the development and execution of go to market plans (PIPO, PVM, store assortment, product availability requirements)

  • Leads the development of the product sales story (explains the benefits of the features including the customer needs being met and how it differentiates itself within the context of the competitive offerings in the market).

  • Leads the development of product commercialization plans (identifies need for product literature, web pages, social media, PR, advertising, trade shows, store merchandising, etc).

  • Drives NPI adoption (conducts product presentations & sales training, supports PR events, trade shows, customer events)

Primary resource on product direction for the following functions

  • Sales, Marketing, Pricing, Sales Operations, LPP Store Operations, Supply Chain Operations

Qualifications

Requires a bachelor's degree or an equivalent combination of education and experience. Requires at least 5 years related experience.

Requires full understanding of approaches to assessing and improving the customer value proposition. Must be able to creatively apply strong marketing knowledge including branding, product life-cycle, competitive positioning and communications. Requires strong cross-functional leadership abilities. Excellent oral and written communication skills. Strong analytical and presentation skills.

Requisition #2018-15092

CategoryMarketing

Shift / HoursRegular

Lennox International is an Equal Opportunity Employer and supports a diverse, inclusive work environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, transgender status, sexual orientation, national origin, genetics, disability, age, or veteran status.

Applicants with Disabilities

If you are an individual with a disability or a disabled veteran who is unable to use our online tools to search and apply for jobs, you may request a reasonable accommodation by contacting us at

E-Verify Participation

For jobs located within the United States, LII participates in the Electronic Employment Verification Program known as E-Verify.

Please visit the E-Verify website for more information on this program.


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Product Marketing Manager Lead

Expired Job

Lennox