Product Marketing Manager

Kandidate New York , NY 07094

Posted 2 weeks ago

About Sales Impact Academy

Sales Impact Academy is a major new online educational institution providing a complete live-learning curriculum for B2B go-to-market teams on an annual subscription basis.

The traditional higher education system has let the world of B2B down, with a complete lack of formal, structured education across the entire industry. This major oversight has led to totally inconsistent core technical skills across every role in go-to-market teams from leadership through to SDRs, AEs, CSMs, marketing and revenue operations.

Its causing chaos and devastation in the sector with 70-90% failure rates for B2B startups and scaleups. It also creates an impossible educational burden on enterprise companies.

Sales Impact Academy is looking to solve this major problem by bringing together the worlds best talent to teach structured, live online courses with high learning design principles and upskill 100s of millions of go-to-market professionals across the globe.

The teaching roster already features 40+ global experts including Mark Roberge former CRO of Hubspot, Elissa Fink former CMO of Tableau, Sam Nelson head of SDR at Outreach, Greg Holmes former CRO of Zoom, Sarah Brazier of Gong, top Linkedin Sales Voice Kevin Dorsey, Marylou Tyler author of Predictable Revenue and Dan Steinman, Chief Evangelist at Gainsight and author of Customer Success.

We are looking for someone who will drive all product and customer marketing initiatives for our rapidly growing GTM team. The perfect candidate will have experience program-managing the execution of Go-To-Market plans for new product releases - as well as the creative chops to own the development of all public facing product collateral. This is an incredible opportunity for someone who wants to help build a product marketing function from scratch, while supporting continuous rapid growth.

Requirements

  • Own the go-to-market strategy and project management of quarterly product releases, serving as the liaison between teams to ensure that the business and its partners are educated on our latest offerings
  • Lead customer marketing initiatives, including development of customer interviews and case study creation - while working closely with our CS team to ensure they are supported in their efforts to provide a superior experience for our customers
  • Create content & collateral to support both demand generation and sales in their efforts to drive pipeline and revenue growth
  • Serve as the hub between the sales and marketing teams, ensuring consistent and comprehensive communication to maintain alignment against shared goals
  • Create an evergreen competitive intelligence program to arm revenue teams with insights that will help us outshine the other players in our space
  • Align with partner marketing to develop collateral and assets that aid in driving revenue growth from the channel

A bit about you

  • Strategically minded and able to work in partnership with both senior leadership and ICs across the business in a high growth, ambitious environment
  • Experience owning the product marketing function in similar business contexts
  • Able to be hands-on and nimble in approach - we are still a young business despite the success and growth so far!
  • Be a strong leader, and will draw upon solid analytical, critical thinking, and problem-solving skills to effectively manage the Go-To-Market cadence
  • Familiarity with high growth saas/software environments
  • You likely have 4+ years of experience in product marketing roles
  • Experience with Hubspot, Wordpress, Google Office Suite, Monday.com, and Docebo would be a plus!
  • Knowledge of SaaS, B2B, and technology companies
  • Interest in solving the B2B knowledge crisis at scale!

Fully remote - we prefer you work in Eastern Time (USA), but please don't let location put you off applying. We really want the best people. If you think it could be of interest then get in touch.

Our values

  • Love learning
    Every day is a chance to grow
  • Go fast
    Learn on the way
  • Motivation feeds momentum
    If someones doing a great job tell them, itll lift them up
  • Open culture, open comms
    Make others feel comfortable to speak out and feedback
  • You do you
    Bring as much of yourself to work as you want, and welcome others when they do
  • Channel your inner chameleon
    Adaptation is how well survive and thrive together
  • Youve got this
    Give people freedom, watch them fly
  • We live on a spinning rock in space
    So dont sweat the small things and have some fun

Benefits

  • Share options for all employees in a business rapidly growing in value
  • Work for a company that puts people and culture first
  • 25 days Annual Leave + Bank Holidays
  • Wellbeing Days to support your mental health
  • 2 Month safety net from day one (no probation period)
  • Flexible working hours and working location
    Homeworking set-up budget
  • Monthly remote socials
  • Access to all SIA courses for personal development
  • Enhanced Parental Pay
  • Medical
  • Dental
  • Vision
  • Life/AD&D
  • Short-term and long-term disability
  • FSA/HSA
  • 401(k)
  • Employee Assistance Program (EAP)
  • Employee discounts and perks
icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Marketing Manager

Channel Factory

Posted 3 days ago

VIEW JOBS 11/26/2021 12:00:00 AM 2022-02-24T00:00 <p>Channel Factory is seeking a Product Marketing Manager to join a quickly growing team of engineers, marketers, business developers, and product managers to help scale, message, communicate our technology platform. We are seeking someone with experience in product marketing that has helped other tech and AI driven platforms to act as a link between the product team and the market. We are seeking a hardworking, innovative, thoughtful, and experience employee to join a fast growing and fast paced organization. This role will have a global remit.</p><p></p> <p><strong>The Company: </strong></p> <p></p> <p>Channel Factory embodies a strong start up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture. </p> <p>Channel Factory is headquartered in the United States and has global offices across 20+ cities/countries. This position will be based in the United States. Based in LA, we are split into 3 key geos: Americas, EMEA, and APAC. We are fast growing, expanding into new platforms and markets constantly. This role is a completely new role that will sit within the marketing organization. </p><p><strong>Requirements</strong></p><p><strong>Responsibilities:</strong></p><ul> <li>Own and drive a holistic product and communication strategy in coordination with the product team; oversee the go-to-market strategy and ongoing cadence for high-priority feature releases from concept to launch and adoption</li> <li>Lead analysis to better understand customer needs and the competitive landscape; represent the voice of the customer in roadmap discussions. Proactively keep track and update the sales organization with competitive information comparing our solutions to theirs highlighting our strengths vs theirs</li> <li>Monitor and keep track of our platform partners (YouTube/TT) latest developments and decide whether this has an impact on our company and develop POVs around these developments. </li> <li>Develop meaningful insights from user and market research that inform marketing strategy and messaging</li> <li>Collaborate with product and marketing teams to execute campaigns to lift brand awareness, product usage, and acquire new customers</li> <li>Build and communicate regular metrics/reporting around the product, with an emphasis on insights, blockers, and areas of opportunity</li> <li>Collaborate with key partners across our company, including market leads, product, business, analytics, design, and user research teams, to develop strategies and plans in support of our marketing and business goals</li> <li>Establish frameworks for and lead cross-functional teams to deliver client communications, product documentation, and sales collateral</li> <li>Support post-launch product adoption growth efforts</li> </ul><ul><li>Build consensus toward common goals and manage high priority, fast moving decisions</li></ul><p><strong>Qualifications:</strong><br></p><ul> <li>5-8 years of experience in marketing, specifically focusing on product and technology based marketing</li> <li>You have deep experience in creating and executing product marketing strategies</li> <li>You’ve launched and driven adoption for new B2B software and/or open-source technology products, with ultimate accountability for a cross-functional effort, owning and achieving key metrics</li> <li>You’re a great storyteller able to translate complex products and features into concepts that are engaging and easy to understand</li> <li>You understand the marketing funnel and how to optimize it at each stage</li> <li>You are analytical, strategic and creative, and are comfortable operating independently in a fast-paced environment</li> <li>Data driven with demonstrated experience analyzing market sizing and trends</li> <li>High energy self-starter with a passion for product, marketing, and business; Unrelenting drive to accomplish your mission with the ability to think strategically and to articulate underlying technical and business drivers</li> <li>Communication skills that are effective with technical, business, and external stakeholders</li> <li>Experience effectively collaborating with cross-functional teams with the objective driving results</li> <li>Experience driving resolution win the context of competing perspectives</li> <li>Organization and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace. </li> </ul><p><strong>Benefits</strong></p><ul> <li>Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations</li> <li>Competitive salary + bonus </li> <li>Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)</li> <li>Cell phone and Wifi reimbursement</li> <li>Gym stipend</li> <li>NatureBox credit for snacks</li> <li>Work-life flexibility – we value your contributions above all</li> </ul><p><em>Channel Factory is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time. The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace, including an LGBTQ+ committee.</em></p> Channel Factory New York NY

Product Marketing Manager

Kandidate