Product Marketing Manager

Iz*On Media Malvern , PA 19355

Posted 2 months ago

About STRATACACHE

STRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers' shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 3 million

  • software activations globally, we power the biggest digital networks for the world's largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results.

Learn more about the STRATACACHE family at www.stratacache.com.

Product Marketing Manager

Stratacache has a full scope of in-house software, hardware, and services that is unmatched in our industry. We're driving true retail and audience engagement transformation with a wide array of technology including digital signs, media players, display solutions, mobile sensors, computer vision technology and virtual reality. We're looking for product marketing managers who have experience with these technologies to help drive the success and adoption of our products and solutions.

As a product marketer, the incumbent will be a leader in telling the story of our products. You will work closely with the marketing, sales, and product teams and will be responsible for GTM strategy, key customer insight and market trends, core positioning and messaging, sales enablement, and product launches.

Core Responsibilities

  • Collaborate with product management and marketing to develop product positioning and messaging that differentiates our product from the market and resonates with our target buyer personas

  • Plan, manage and lead the cross-functional implementation of the product launch plans. Work with the marketing team to create content and launch campaigns to bring products to market

  • Together with the product team, educate internal and external stakeholders on product features and benefits

  • Develop innovative marketing strategies for the products you support. Work with members of our marketing, communications and digital teams to execute the strategies

  • Understand the customer journey and be the expert on who our customers are, how they buy, and why our products solve their challenges

  • Perform competitive and market research and keep the company up-to-date on trends and analyses

  • Test, measure, and optimize product marketing activities to have the greatest impact on the organization

Basic Qualifications

  • 4 year Bachelor's degree required (Marketing, business, or related technical degree preferred)

  • Minimum of 10 years' general marketing experience

  • Minimum of 5 years' experience in product marketing or related roles

  • Past experience in marketing, sales, or product required

  • Strong proven storytelling skills, with excellent written and verbal communication skills

  • Excellent project management skills and experience working cross-functionally

  • Detail-oriented and process-driven with expertise making data-driven decisions

  • Experience and desire to successfully work in a fast-paced, fluid environment

  • Have a passion for technology

Position: Full-time

Travel: 10 - 24%

Remote Capability: Little to none

STRATACACHE and its family of companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law.

While we are excited and appreciate you interest in our opportunities, please keep in mind that we are not able to contact all applicants that have applied.

No vendor/agency solicitation please.


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Product Marketing Manager

Iz*On Media