Product Marketing Manager

About the role:

We're looking for a strategic, growth-oriented Product Marketing Specialist to accelerate the adoption and growth of Gusto within our Members segment. "Members" are the employees getting paid through Gusto and rely on our mobile-first tools to manage their day-to-day on the job and gain complete control over their paycheck with Gusto checking and savings accounts, budgeting tools, and more. This is an exciting opportunity to help 2M+ Members get the most out of their work and launch 0 to 1 products!

Here's what you'll do day-to-day:

• Understand the market: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.

• Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging.

• Deliver Go-to-Market Strategy and Campaigns: Use insights on how to reach target customers across their journey to design go-to-market strategies that hit metrics across awareness, adoption, and engagement. Work closely with Product, Engineering, and Design teams to deliver automated multi-channel campaigns (email, SMS, push notifications, in-app).

• Strategy and Planning: Partner with cross-functional teams to drive strategy, goal setting, and execution. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis.

Here's what we're looking for:

• 3-5 years experience in product marketing with a focus on B2C Products or verticals, experience within Fintech highly preferred.

• 1-3 years experience working with lifecycle marketing

• Experience using customer insights and data to inform segmentation, messaging, and manage experiments

• Experience running automated lifecycle marketing campaigns across email, SMS, push notifications, and in-app messages. A plus if you've used tools such as Iterable or Braze

• Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams

• Strategic thinking combined with a "roll up the sleeves" doer attitude

Our base salary cash compensation range for this role is $100,000 to $130,000 in Denver, and $121,000 to $157,000 in San Francisco and New York City. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.