Product Marketing Manager, Google Ads

Google Inc. Mountain View , CA 94035

Posted 2 months ago

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager, you'll drive end-to-end strategy and execution for the most important products in Google Ads. You'll partner with product, sales, research, and public relations to develop go-to-market strategy, product positioning, competitive analysis, education, and best practices. Through creativity and a passion for ads, you'll help shape the voice of the product, bring our innovations to life, and help businesses around the world grow to their full potential.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of relevant experience in technology and/or marketing.

Preferred qualifications:

  • 3 years of experience in Google Ads or search advertising.

  • Deep understanding of digital marketing from a practitioner's point of view.

  • Ability to organize content and set direction in the face of ambiguity.

  • Ability to work in a highly cross-functional environment to drive stakeholder alignment and scaled communications.

  • Organized self-starter with ability to manage multiple projects from inception to completion.

  • Demonstrated ability to tackle highly strategic and difficult business problems.

  • Drive awareness and adoption of Google Ads products.

  • Work directly with Product Managers and other cross functional leaders to inform, shape the roadmap for future innovations.

  • Develop key messages and best practices for Google Ads products that are impactful and easy to understand.

  • Lead branding and positioning initiatives to ensure Google Ads is positioned for success in the industry.

  • Develop blog posts, best practices content, videos, and event presentations that conveys the value of Google Ads.

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