Product Marketing Manager, Generative AI Creative

Meta is seeking a Product Marketing Manager who is passionate about technology, innovation, and creating valuable experiences for advertisers. Successful candidates will demonstrate positive influence on product roadmaps through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market.

Experience with digital ads product development and ads creative products are plus. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, identifying unmet needs via discussions with internal and external stakeholders representing the advertiser perspective and running alpha and beta testing processes. Outbound product marketing responsibilities include creating go-to-market strategy with advertiser value proposition messaging, marketplace positioning, and supporting external facing enablement and proof points.

The ideal candidate has a proven track record demonstrating influencing key stakeholders across organizations, strategic and analytical thinking, decision making under uncertainty. This role is highly cross-functional and will work closely with the Product Management, Engineering, Data Science, Sales, Research, Communications, Marketing and other partner teams across Meta.

Product Marketing Manager, Generative AI Creative Responsibilities

• Lead and coordinate go-to-market efforts globally to support GenAI product launches and scaled adoption

Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis

Distill and surface market feedback that informs product roadmap and improves advertising and business services offerings for the product portfolio

Develop cross-functional partnerships with Product Management, Engineering, Research, Design, Communications, Sales and other key teams

Effectively and regularly communicate with leadership within the Product and Sales organizations

Minimum Qualifications

• BA/BS degree
  5+ years of experience working in a product management, product marketing, management consulting, product strategy or equivalent function

Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment

Digital advertising product development and go-to-market experience, including an understanding of direct response digital advertisers in the U.S. and globally

Preferred Qualifications

• Ads Creative product experience

Experience being resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact

Locations

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

$99,000/year to $151,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.