Product Marketing Manager

First American Financial Santa Ana , CA 92701

Posted 4 weeks ago

Company Summary

Join our team! As a global leader in providing title insurance, settlement services and risk solutions for real estate transactions, First American Title Insurance Company (NYSE: FAF) is an ideal place to build your career. We have been entrusted with helping our customers achieve and protect their dream of homeownership since 1889. First American's Data Tree LLC is the nation's leading provider of property information and online recorded public land records. We offer billions of imaged documents along with innovative, comprehensive post-closing and servicing solutions, including document retrieval, data delivery, lien release and assignment preparation, and document management services. We believe that our people are the key to the company's continued success. Because our employees enable our future, we invest in theirs by supporting their careers and promoting their overall wellbeing. First American has created an award-winning culture and has been named to the Fortune 100 Best Companies to Work For 2018 list for the third consecutive year and to more than 50 regional Best Places to Work lists. For more information, visit www.datatree.com.

Job Summary

As a Product Marketing Manager, you will be a leader on the team responsible for telling the world (and company) the story of our DataTree products. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting & execution of the strategy for messaging, positioning and marketing of product launches. You will act as the 'voice of the customer', carefully researching customer needs and experiences. You will develop and execute innovative strategies and marketing campaigns that drive demand and collaborate with Product Management and Sales to create sales enablement tools to support sales activities.

Essential Responsibilities & Functions

  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits.

  • Create content (e.g. sales documentation, product videos, website copy, blog posts, Quora, and other forums) to articulate the benefits of our products.

  • Assist sales on calls when appropriate to provide deeper dives into the product.

  • Speak and present both internally and externally to promote the story of our product.

  • Measure and optimize the buyer journey as it relates to product feature adoption and usage.

  • Plan, create, execute, analyze, optimize and report on marketing campaigns to ensure they meet or exceed defined business objectives.

  • Create multi-touch demand gen campaigns to nurture and drive leads for key sales/business development activities.

  • Provide insights and recommendations throughout marketing campaign.

  • Continuously analyze campaign results and take data-driven actions in key areas of opportunity.

  • Identify strategic partners, such as advertising vendors, with potential to drive positive business impact. Responsible for product promotion and work with other business partners (e. g. production, sales, research and development) to deliver business results.

  • Develop and foster relationships with internal and external stakeholders, such as sales, product management, corporate & divisional marketing , and key vendors/partners.

  • Communicate project updates, status, timelines and results.

  • Remain informed and educated about current marketing methods and apply that learning to programs and campaigns.

  • Research and develop pricing policy and recommend sales channels.

Knowledge and Skills/Technology Used

  • Prior experience in digital marketing, product marketing, and/or product management.

  • Excellent written and verbal communication skills --- there is a heavy amount of writing and presenting/selling ideas in this role.

  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates and prospects.

  • Experience with marketing automation tools, such as Hubspot. You will be expected to build product pages, optimize the conversion paths on those pages, and use smart calls-to-action to create and test buyer stage-specific CTAs.

  • Strong interpersonal skills.

  • Self-motivated; self-starter.

  • Ability to manage multiple tasks and respond quickly to emergent problems; strong organizational skills and ability to manage multiple, ongoing initiatives.

  • Ability to think critically and adapt quickly in a flexible environment.

  • Strong analytical skills and ability to create and present reports and data relevant to the performance and outcomes of marketing initiatives.

  • Experience with analytic tools such as Google Analytics

Typical Education

  • Typically requires a Bachelor's degree

Typical Range of Experience

  • 5-7 years of experience

  • Experience in campaign/program strategy, planning and execution

  • Proven experience managing profitable campaigns across a variety of channels

Requirements:

  • Prior experience in digital marketing, product marketing, and/or product management.

  • Excellent written and verbal communication skills --- there is a heavy amount of writing and presenting/selling ideas in this role.

  • Proficiency in HubSpot's Content Optimization System. You will be expected to build product pages, optimize the conversion paths on those pages, and use smart calls-to-action to create and test buyer stage-specific CTAs.

  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates and prospects.

First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer. For more information about our Company and our dedication to putting People First, check out firstam.com/careers.


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Product Marketing Manager

First American Financial