Product Marketing Manager, Evidence Generation

Who We Are

Verily is a subsidiary of Alphabet that is using a data-driven approach to change the way people manage their health and the way healthcare is delivered. Launched from Google X in 2015, our purpose is to bring the promise of precision health to everyone, every day. We are focused on generating and activating data from a variety of sources, including clinical, social, behavioral and the real world, to arrive at the best solutions for a person based on a comprehensive view of the evidence. Our unique expertise and capabilities in technology, data science and healthcare enable the entire healthcare ecosystem to drive better health outcomes.

Description

Verily is seeking an experienced Product Marketing Manager to serve as a marketing lead for our evidence generation suite of products. In this role, you will serve as the voice of potential customers and identify evidence generation use cases, key customer segments, spotlight emerging market trends, report on competitor performance, and pressure-test potential product features and concepts. You will also build and refine market sizing analysis (TAM, SAM, SOM).

In short, you will own the Go-To-Market Strategy for our longitudinal data and evidence generation solutions, collaborate with product leadership on how to grow and shape the offerings, identify emerging trends and customer needs, and bring Verily's capabilities to life through compelling and customer-oriented marketing collateral.

The right candidate will bring a "full stack" product marketing skill set that includes generating buyer insights through primary research, conducting competitive analysis, developing differentiated positioning and messaging, and development of sales collateral. You will know how to synthesize data and align product vision and roadmaps with customer and market needs. You will also bring a deep understanding of the life science, pharma, and device segments. This position reports to the Head of Product Marketing and Market Research.

Responsibilities

• Through data, primary market research, customer conversations, and collaboration with internal experts, identify and refine the core positioning for Verily's evidence generation and longitudinal data solutions. Once you have identified this core positioning, you will bring it to life through foundational marketing collateral including: personas, evergreen pitch decks, claims documentation, one-pagers, case studies, and more.

• Collaborate closely with the sales team to ensure the evidence generation and longitudinal data value proposition is resonating in the market, and create feedback loops to refine the value proposition and product positioning.

• Create competitive landscape analyses, create deep-dives on core competitors, and use this data-driven approach to develop differentiated messages and advise product teams on strategies for building a differentiated solution. Partner with the Commercial Marketing teams on paid, earned, shared and owned strategies.

• Serve as marketing strategist for new product introductions and new feature releases. Work collaboratively across product, sales, and marketing teams to ensure releases are high-value, effective, timely, and reach the right audience through the right channels.

Qualifications

Minimum Qualifications:

• Bachelor's degree in marketing, business or related field.

• 5-7 years experience in product marketing, strategic consulting, or product management with 5+ years in Healthcare.

• Experience developing go-to-market strategies tailored to B2B customers including pharmaceutical companies and life science companies.

• Experience working with a real world evidence solution and/or a longitudinal data platform (in healthcare).

• Roll-up-your-sleeves attitude with an ability to navigate an evolving and fast-paced environment, influence at all levels and work effectively across functions and geographies.

Preferred Qualifications:

• MBA preferred.

• Strong executive presence and comfort working with executive stakeholders to gather inputs, develop a point-of-view and action plan, secure cross-functional buy-in and drive execution.

• Creative and methodical problem solving: bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback.

• Results focus: prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on learning and continuous improvement.

The US base salary range for this full-time position is $128,000 - $183,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

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Why Join Us

Build What's Vital.

At Verily, you are a part of something bigger. We are a diverse team of builders innovating at the intersection of health and technology-united by a shared spirit of curiosity, resilience and determination to make better health possible for all. This builder mindset means your fingerprints will be on the work that shapes the future of health.

Fulfilling our precision health purpose starts with the health of our Veeps, which is why we offer flexibility, resources, and competitive benefits to support you in your whole-person well being.

Our culture reflects the behaviors that stem from living our values every day in how we Innovate Healthcare and Technology, Gain Velocity as One Verily, and Respect Individuals. As One Verily, we uphold our collective accountability to sustain this culture and to create a VIBE (Verily's Culture of Inclusion, Belonging, and Equitability) where all Veeps feel included, a sense of belonging, and have opportunities to grow.

If this sounds exciting to you, we would love to hear from you.

You can find out more about our company culture on our LinkedIn Company Page and Verily Careers page.