Experience in product branding, messaging, positioning, and multi-country product launches.
Experience shaping product roadmaps and user experiences through actionable insights and recommendations.
Experience in marketing smart home hardware and software products.
Ability to influence at all levels and work effectively across functions and geographies.
Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans.
Analytical mindset with strong quantitative reasoning, creativity, and strategic skills.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base.
This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As a Global Product Marketing Manager for Nest, you'll represent the consumer, and seek consumer insights that influence how our products are designed and marketed. In this role, you'll help bring products to market, and ensure their ongoing success. You'll also drive product launches in partnership with our Marketing Operations, Creative, Consumer, Public Relations, and Retail Marketing teams.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Be the expert on Nest products and services, and work closely with Product Managers and Brand Strategists in Marketing to translate strategic roadmaps into tactical service offerings and initiatives.
Own all Product Marketing deliverables including the execution of competitive analysis, consumer research, insights and testing, and translate findings into a Product Marketing guide for all global launch initiatives.
Work closely with the rest of the Product Marketing and the Consumer Marketing team to create, review, and approve product/service presentations, online and channel assets, packaging, and advertising content to deliver the right message to the right audience.
Evaluate opportunities continuously to improve performance of products after they have launched which includes revising product positioning and messaging, launching new features, and partnering with Product Management and Consumer Marketing to drive engagement of select features.