Product Marketing Manager

Disperse New York , NY 07094

Posted 2 weeks ago

Overview:

As our first Product Marketing Manager, you will take the lead on defining and operationalizing positioning of the Disperse platform in our key strategic regions, with an emphasis on messaging and sales enablement for go-to-market functions. You will support messaging refinement around our existing solutions and lead on new product launches in conjunction with the Product Management team, functioning as a critical link between Product, Marketing, Sales and executive leadership.

Responsibilities:

  • Work directly with Disperses executive team and customer base to build a deeper understanding of the industrys biggest and most urgent challenges, and organize that information into a knowledge-base of use-case and persona frameworks
  • Develop product positioning and messaging that differentiates our solutions across regions and persona groups, and develop KPIs for measuring effectiveness of messaging holistically across the marketing and sales funnels
  • Own development and production of Sales pitch collateral, leading on content development and co-managing visual design. Co-own development of persona-centric solution demos alongside our Solutions Consulting and Product Management departments
  • Learn our competitors capabilities and positioning points, and coach our customer-facing teams on how to win in competitive engagements
  • Own development and delivery of Marketing-led presentations for use at events, both virtual and in-person
  • Develop deep empathy for the buyers, influencers and gatekeepers at several customer organization types, as well as a deep understanding of their buying criteria, pain points and organizational opportunity areas
  • Collaborate with Customer Marketing, Digital Marketing and PR to ensure messaging is consistent and on-brand across all outlets and campaigns. Collaborate with the Content Marketing function to develop content that drives awareness, engagement and demand in the market (white papers, solution briefs, videos, etc.)
  • Function as a thought leader for Disperse, leading conversation at events, on social media, and during press engagements

About Disperse:

Disperse exists to unlock the future of building.

The implications of constructions productivity issues are far-reaching and complex, touching everything from social problems, like affordable housing shortages, to sustainability and environmental challenges, like emissions and waste from project overruns and rework. At Disperse, we are tackling these challenges in a fundamentally unique and practical way by combining the latest in cutting-edge machine learning and data analytics with field-tested human expertise.

We are a team of experts in our fields, with backgrounds from across industries like technology, construction, architecture, engineering and consulting, working to help construction evolve with the help of building productivity solutions. We provide construction projects with a processing engine that captures the project's state of play, and then transforms, analyzes and integrates the resultant data into contractors and real-estate developers systems and workflows, helping to unlock productivity gains and mitigate risks.

Disperse is backed by world-renowned investors like Northzone and 2150, with solutions deployed across scores of construction projects in the UK and the US, including on flagship developments of industry leaders like Gilbane, AECOM Tishman, Multiplex, Meyer Bergman, Lodha, Mace, and Canary Wharf Contractors. Learn more at www.disperse.io

Requirements

You should have 4-6 years of experience working in a product marketing role at a B2B technology firm, preferably in a start-up or scale-up environment. A BA/BS degree is required, and were looking for strong public speaking, presentation, and communication skills. Understanding of construction and real estate development is a plus, but not required.

You should be courageous in the face of the ambiguity that is natural in startups and scale-ups - this is not a paint by numbers role. We want people who are comfortable making decisions on the fly and leading from the front. You should be eager to solve tough problems, but also comfortable taking the time to define the tough problems before you even begin to solve them.

Critical thinking, ruthless prioritization, a relentless drive to succeed and deep intellectual curiosity are prerequisites for success in this role. You must have an ownership mentality. Were here to move the needle and change an industry, and to build a lasting company thats capable of continuing that mission, which means autonomy is key - we need drivers, not passengers.

You must be a team player who is comfortable putting ego aside, agile and action-oriented in your approach, and unafraid of giving and receiving direct feedback and open communication. You should feel totally comfortable telling your manager when you disagree with something, but equally vulnerable and willing to admit when you dont know something.

Benefits

  • Competitive salary
  • Equity incentives
  • Health insurance
  • 23 days of vacation, plus all federal holidays
  • Friendly, open and transparent culture
  • Choose your work equipment
  • Flexible working hours / ability to work from home
  • Central NYC location (Bryant Park)
  • Regular socials and team activities
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Product Marketing Manager

Disperse