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Product Marketing Manager, Core Platform

Expired Job

Servicetitan Glendale , AZ 85301

Posted 3 months ago

Product Marketing Manager (Core Platform)

ServiceTitan's Product Marketing Manager will be responsible for driving the success and growth of ServiceTitan's Core Platform through new customer acquisitions, product launch, product adoption and other go-to-market efforts. We're looking for somebody that is passionate, accountable, curious, resourceful, and data driven. This individual is an experienced product marketer capable of developing and executing go-to-market strategies and plans.

What you'll do:

  • Define the market opportunity for a product or offering; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy

  • Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles

  • Influence product development through well-defined market requirements; Write and socialize the following product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook

  • Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint

  • Collaborate with marketing peers and resources to produce relevant content for target buyers

  • Collaborate with a sales enablement and/or sales operations manager to produce a sales enablement plan

  • Manage launch planning and orchestrate execution of the commercial release of a product

  • Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building

  • Develop customer references, testimonials and case studies for external and internal use, or assist a formalized customer marketing function in doing so

  • Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team

  • Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts

What you'll need:

  • Minimum 3-5 years of product marketing experience

  • Prior experience in market research, segmentation, targeting, understanding buyers and customers

  • Strong ability to create messaging, positioning and content strategies

  • Strong communication skills, including experience effectively communicating with executive and cross-functional teams

  • Highly accountable self-starter that is able to work with little direct supervision

  • A desire to work in a high growth and results-oriented team environment

  • SaaS Experience preferred

  • Experience with SiriusDecisions frameworks and methodologies a plus

About ServiceTitan

ServiceTitan is a mobile, cloud-based software platform that helps home services companies streamline operations, improve customer service, and grow their business. ServiceTitan's end-to-end solution for the multi-billion dollar residential home services industry includes CRM, intelligent dispatch, custom reporting, marketing automation, mobile solution for field techs, and accounting integration with Intacct and QuickBooks. ServiceTitan brings a fully operational modern SaaS infrastructure to an industry traditionally underserved by software. ServiceTitan is the preferred software for hundreds of the world's most successful plumbing, HVAC, and electrical companies. For more information about ServiceTitan, visit www.ServiceTitan.com.

Los Angeles Business Journal Top 100 Fastest Growing Private Company for 2017

Inc. 5000 America's Fastest Growing Companies 2017

Forbes - Next Billion-Dollar Startup List 2017


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Product Marketing Manager, Core Platform

Expired Job

Servicetitan