Product Marketing Manager, Core Developer Marketing

Google Inc. Mountain View , CA 94035

Posted 3 months ago

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Google I/O is one of our largest and most important events of the year, bringing together thousands of developers from around the globe for in-depth talks, hands-on learning with experts, and a first look at our latest developer products.

In this role, you will be a critical member of the team that makes this moment come to life, ensuring that Google's developer offerings are represented across every facet of I/O, from main stage keynotes and sandboxes to livestream shows and community events. You'll collaborate with cross-functional teams from Marketing, Product, Developer Relations, Design, Events Management, and PR, as well as with agency partners.

Outside of Google I/O, you will lead global marketing for our developer products, including branding and positioning, targeted outreach, go-to-market strategy, campaigns, advocacy, events, and communications.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.

  • 5 years of experience in a product marketing, brand marketing, or content strategy role.

  • Experience with developer ecosystems.

Preferred qualifications:

  • Experience in developing and driving cross-functional alignment around product positioning, brand strategy, executive thought leadership content, or blog/social editorial content.

  • Ability to build effective relationships and partner with senior leaders.

  • Ability to work on multiple projects simultaneously and autonomously and maintain good judgment in a fast-paced and dynamic environment.

  • Ability to create a vision and transformative work with a keen eye for detail.

  • Partner with a range of teams to create our central developer narratives and bring them to life across product launches, events, our web properties, and other communications channels.

  • Build our core developer content strategy. Manage the process and roadmap for content development and curation across our various communications channels, thinking through the audience and messages for each and how it connects to the overall developer narratives.

  • Generate awareness and excitement for our events throughout the global developer community.

  • Create and execute innovative strategies and marketing plans for our developer products that drive awareness, engagement, and user adoption.

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Product Marketing Manager, Core Developer Marketing

Google Inc.