Product Marketing Manager

Cognite Austin , TX 78758

Posted 2 months ago

At Cognite, the Product Marketing team plays a vital role in the company's software product based G2M. The Product Marketing team is responsible for company-wide product and related solutions' G2M strategy as well as sales enablement and performance analysis thereof. The Product Marketing team at Cognite consists today of three committed and passionate software product marketing professionals. Together, we have over three decades of experience in B2B and B2C software product management, product marketing, marketing, and enterprise software product sales from global software product companies. At present, the Product Marketing team is working from Cognite offices in Oslo and the U.S.

What You'll Do

  • Deeply understand how to scope and execute marketing strategies needed to reach different customer segments: talk regularly to users and prospects and work with analyst relations for qualitative and quantitative insights that inform your work
  • Advocate for our existing and prospective users, be informed about our competitive landscape and become the go-to expert for your product area to help shape the product roadmap and strategy
  • Develop product positioning and messaging informed by user research, market insights, and product understanding
  • Work closely with a range of cross-functional teams product managers, sales, CS, design, PR, and engineering to develop go-to-market strategy for our products
  • Help enable user-facing teams at Cognite from Sales and CS to local teams in other countries to communicate product value and close more business

Who You Are

  • Around 3-5 years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting
  • At least 2-3 years of product marketing or go-to-market; experience working in B2B technology (enterprise software), infrastructure, or platform companies is preferred
  • 1-3 years experience in direct sales is preferred; product marketing responsibilities require strong selling skills, both internal and external
  • Experience working on product marketing throughout a products lifecycle, especially on product launch and market share building stages
  • Strong domain expertise in a particular industry and/or business function where Cognite products are used
  • Understanding of the purpose of presentation slides a series of visually appealing cue cards that tell a compelling value story, not product documentation in PowerPoint format
  • Awesome presentation skills. As the person who trains the salesforce on product and competitive positioning, product marketing has to deliver presentations to the salesforce in the same inspirational manner they want salespeople to deliver them to customers.
  • A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audiencefrom developer to CEOand differentiate Cognite. You have excellent verbal and written communication skills
  • Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
  • Organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track
  • Passionate about technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
  • Ambitious. You are eager to make an impact at Cognite. You thrive in a fast-moving environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
  • A team player. Product Marketers collaborate with basically every team at Cognite. You are able to work with a range of disciplines to execute on your work, engaging with team members in different time zones and geographies
  • Driven by curiosity and desire to constantly question the status quo. To you, nothing is ever fixed or final, but everything can always be improved to advance both the short and long term strategic goals of Cognite.

What Makes Us Great

  • An opportunity to make an impact on the industrial future and be part of disruptive and groundbreaking global projects
  • High level of autonomy, ability to influence decisions and to learn from mistakes
  • Work along side a driven, engaging team with in-depth software expertise and industry experience
  • Opportunity to join Together@Cognite for social, community, and diversity initiatives
  • Focus on agility and speed, openness, togetherness, impact, and obligation to speak up
  • Join a team that truly lives their values and brings their whole selves to Cognite --> watch some of our Cognite Voices | Carlo Caso, Katrine Tjlsen, Petter Reistad

Perks & Benefits

  • Competitive Compensation+ 401(k) with employer matching
  • Health, Dental, Vision & Disability Coverages with premiums fully covered
  • Unlimited PTO + flexibility to enjoy it
  • Paid Parental Leave Program
  • Learning & Development Stipends
  • Global Mobility & Exchange Program
  • FriYay Catered Lunch + Fully Stocked Fridges

About Cognite

Cognite is a global industrial Software-as-a-Service (SaaS) company enabling the full-scale digital transformation of heavy-asset industries. Our core software product, Cognite Data Fusion (CDF), powers companies with contextualized OT/IT data to develop and scale solutions that increase safety, sustainability, efficiency, and drive revenue.

With HQ offices in Norway, Japan, and the U.S., Cognite has garnered the attention and partnership of some of the world's top industrial and tech companies, and the companys success has been profiled in publications like Boston Consulting Group, Bloomberg, Digital Energy Journal, and Houston Chronicle. Google awarded Cognite Google Cloud Technology Partner of the Year 2019 for Manufacturing and Austin Business Journal named Cognite 2020 Best Places to Work.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Marketing Manager


Posted 2 weeks ago

VIEW JOBS 11/14/2020 12:00:00 AM 2021-02-12T00:00 <p>We are seeking a passionate and result-driven product marketing manager to join our product marketing team that will be responsible for executing the strategic vision of Mailgun in all channels. This includes creating and developing messaging, positioning, creatives, sales tools/resources, and benefits to differentiate products and drive demand. This role will partner with the Product, Sales and Marketing departments to support and/or own a variety of initiatives including communications to general public, internal sales team, external partners, sales collateral, creating and distributing product/technical contents to digital platforms.</p> <p>This position will report to the Head of Product Marketing.</p><p></p><p><strong>Responsibilities</strong><br></p><ul> <li>Heavily collaborate with cross-functional teams for marketing projects, product launches, and campaigns</li> <li>Develop content (community blogs, whitepaper, sales guides, datasheets, and technical presentations) for both internal sales teams and external channel partners to help generate leads and sales</li> <li>Be an advocate for market intelligence - be and expert on our customer, product and the competition for the purpose of constantly differentiating our product value proposition</li> <li>Communicate the value proposition of company solutions to the general public and develop sales tools that support the selling process of our products</li> <li>Executing comprehensive marketing campaigns and programs with implementation of a company go-to-market product plan</li> <li>Maintain a working knowledge of the market and technology trends through sales insight, market research, and competitive analysis</li> <li>Work closely with product management team and support the cross-functional implementation of product launches, features, and road maps</li> </ul><p><strong>Requirements</strong></p><ul> <li>Bachelor’s degree in Marketing, Communication, Business or related fields</li> <li>MBA a plus</li> <li>3+ years’ experience in Product Marketing for SaaS companies</li> <li>Experience creating technical collateral that condenses product capabilities into engaging and compelling marketing messages and writing that addresses customer needs</li> <li>Great collaborator who likes bridging the gap between technical teams, marketing and sales team</li> <li>A good understanding of the sales process and how best to support sales teams and equip them for success</li> <li>Critical thinker with strong writing, communication, presentation development and delivery skills including ability to effectively communicate with executive and cross-functional leaders</li> <li>Thorough analytical skills to conduct analysis and develop recommendations, demonstrating organization and problem-solving skills.</li> <li>Ability to create/drive visual tools to sell/explain products and solutions in a compelling way</li> <li>Ability to demo Mailgun products</li> <li>Ability to travel </li> <li>Have a sense of humor</li> </ul><p><strong>Benefits</strong></p><ul> <li>5+ weeks PTO (treat yo’ self)</li> <li>8 paid holidays</li> <li>Up to 100% Medical coverage for employees</li> <li>Life insurance</li> <li>Exclusive Gold’s Gym membership discounts</li> <li>12 weeks paid Maternity Leave for birth mothers</li> <li>4 weeks paid Parental Leave for parents, including through adoption or foster care</li> <li>401k with employer match</li> </ul> Mailgun Austin TX

Product Marketing Manager