Product Marketing Manager - This is a full-time remote position
Our ideal candidate for the position of Product Marketing Lead: You have a strong background in b2b mid-market or enterprise product marketing and account based marketing. You are a gifted writer and have experience understanding new customer segments and creating marketing content for every stage of their buying journey.
ABOUT CODING DOJO
Coding Dojo is one of America's largest independent coding bootcamps. This position is a rare opportunity to join a rapidly growing start-up and make a substantial impact on thousands of people's careers. At Coding Dojo we pride ourselves on possessing a culture of execution that caters to wave makers rather than wave riders. If you're interested in joining a diverse and dynamic team who value speed, continuous improvement, measurement, focus, accountability, and always attacking the gap, you'll feel right at home at Coding Dojo.
What You'll Do
This role is a foundational hire for Coding Dojo. You'll be the first marketers within our B2B business unit.
Develop a keen understanding of our customer. Lead quantitative and qualitative user research to understand our ideal customer profile and their pain points
Define the competitive landscape
Determine the right product assortment, pricing, and packaging to maximize customer adoption
Continuously write and iterate upon content marketing assets that help us market and sell our products such as thought leadership content, case studies, ad creative, landing pages, sales scripts, battlecards, and webinars
Write all content for inbound marketing, demand gen, sales outreach, and website
5+ years experience in product marketing
Excellent at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy. You can play copywriter if needed
Experience leading the creation of marketing and sales content and measuring success of those asset
An entrepreneurial spirit that thrives in a fast-paced, ambiguous environment that requires you to take things from 0-100 under minimal supervision
Ability to wear multiple hats on a regular basis and do whatever it takes to get the job done
Must have all or strive for all these attributes: leadership, ambition, mastery, motivation, intellectual curiosity, continual improvement, adaptability, and grit.
Must be able to take constructive criticism under a high-pressure environment.
True passion for Coding Dojo's mission and a desire to learn to code yourself
Experience at medium- or late-stage startups
Experience specifically with mid-market and enterprise marketing and selling
Experience marketing to buyers in diversity & inclusion or learning & development roles