Product Marketing Manager

Carta San Francisco , CA 94118

Posted 2 months ago

At Carta, we're focused on creating more owners, and increasing transparency and liquidity for shareholders. We're a Series E company changing how more than 800,000 shareholders manage equity. The marketing team is focused on driving growth for Carta by increasing brand awareness and generating demand for our products and services for companies, investors, lawyers, and employees.

We're looking for a Product Marketing Manager to focus on go-to-market strategy for one of our audiences (early or late-stage private companies, VCs, or lawyers). You'll work on positioning and messaging, launch plans, sales enablement, and personas, audience, and competitive research for this audience. And you'll work cross-functionally with product, sales, and growth marketing to drive demand and engagement for our products and services.


  • Collaboration with product: You'll work with closely with the product teams in your audience segment to understand the roadmap, features, and audience

  • Positioning and messaging: Craft positioning and messaging for your audience, products, and features, working with the product team to define value propositions and use cases

  • Product launches: Collaborate on launch strategy (timelines, messaging, channel strategy) for all product releases within your audience

  • Research: Conduct persona, audience, and competitive research as needed to better inform positioning, messaging, and go-to-marketing strategy

  • Enablement: Partner with content marketing and sales trainings team to create the collateral they need to close new business and drive expansion revenue

  • Education: Work with our content marketing team to make sure we have the blog and educational content needed to drive demand and engagement for our products

  • Campaigns: Work with our growth marketing leads (also assigned to audiences) to develop campaigns across channels (in-product, email, web tests, ads, etc) that drive demand for our existing products and features


  • 2-3+ years of experience in marketing, with a focus on product marketing

  • Experience in SaaS, preferably in Finance or Fintech

  • Marketing generalist with an understanding of marketing channels and how to communicate with audiences across these channels

  • Cross-functional mindset and comfortable working with product teams to understand the market and define requirements and plan product launches

Highly organizedyou can plan and manage a product launch, and not miss a detail

  • Proven writing and storytelling abilityyou can provide writing samples, preferably from a tech company blog

Carta is creating the ownership network that maps the world's assets. Check out who we are and how we work here.

At Carta we want to create an environment for Carta's owners - you - to do your best work, by offering competitive benefits and perks:

We are committed to WELLNESS:

  • Health, dental, vision, and life insurance

  • Competitive PTO and unlimited sick time

We are committed to INVESTING IN YOUR FUTURE:

  • 401k matching program


  • Commuter benefits

  • Catered lunch and unlimited snacks

  • Cell phone stipend

We are committed to LIFELONG LEARNING:

  • Unlimited reimbursement for work related books

  • Fast paced work environment geared towards professional growth

Carta is a Series E company and is backed by many of the best investors in the world including Union Square Ventures, Menlo Ventures, Spark Capital, Meritech Capital, Tribe Capital, Andreessen Horowitz, and Lightspeed Venture Partners.

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