Product Marketing Manager

As a Product Marketing Manager at Avinode Group, you will drive the messaging, positioning, customer segmentation, and go-to-market strategies for our products. You will work cross-functionally with product management, sales, and other teams to develop positioning and messaging that resonates with our target buyers.

What you will be doing

• Identify and execute activities to increase preference, demand, and sales opportunities for our product offerings.

• Develop and improve Product Marketing Function processes & way of working.

• Support and enhance usage of our solutions & product adoption.

• Support Sales, Customer Success, Account managers, and onboarding teams to successfully communicate & sell our products and solutions.

• Develop customer-centric product positioning and messaging that articulates our product value and supports customers in all stages of our customer journey.

• Develop our Customer Segments and User personas.

• Create compelling launches of new products and features to generate product interest and adoption.

• Understand buyer needs and promote our solutions to them.

• Manage end-to-end go-to-market plans, working with cross-functional teams to increase impact and outcome.

• Analyze market & competitive trends and translate data into product messaging.

• Manage KPIs to drive product adoption and customer engagement.

• Set and ensure the right metrics and KPIs are in place to effectively evaluate success.

• Monitor and analyze the effectiveness of efforts, making data-driven adjustments as needed.

• Provide regular reports and insights on metrics and their impact on business goals.

Who you are

• An experienced (5+ years) Product Marketing Manager in Saas the industry.

• Mastered the ability to engage and build trust with internal teams and leaders.

• Can effectively prioritize tasks and responsibilities across projects.

• Knowledgeable on how to drive SaaS product marketing.

• Lead cross-functional projects with collaboration from other teams (may include multiple regions)

• Understand and execute modern digital marketing strategies & campaigns.

• Creative and passionate for developing innovative go-to-market programs

• Work in fast-paced environments with the ability to handle multiple responsibilities simultaneously

• Bring great content production and copywriting skills.

• Drive, inspire, and engage the people around you.

What do we offer you?

We are proud to offer you a workplace where we have high engagement and where creativity and curiosity is always much appreciated. Your ideas will be heard.

• Ability to schedule your calendar with flexible work locations.

• Competitive salary and benefits.

• Synergy events where all Noders across meet each other to collaborate on a professional level as well as having fun which is equally as important.

• Great opportunities to develop certain skill or to learn new things with trainings. We want to support your development and dreams.

Want to join our crew?

Find more fun facts about our Noders (that's what we call ourselves) and our culture on our website. Kindly apply for this position through the "apply" button with your CV and cover letter in English as soon as possible. We are not able to accept applications via email. Please note that selections will be running continuously so don't wait to apply!

About Avinode Group

Avinode Group offers a fully connected suite of essential B2B software to enable Business Aviation professionals through the entire workflow of managing, sourcing, and booking aircraft. Founded in the heart of Sweden in 2002, we support around 2,000 companies globally.

Our essential tools are designed to minimize stress and maximize profit for brokers and operators. The suite includes the world's leading sourcing platform for air charter, making it easy to find aircraft, book trips, and market aircraft globally. Air charter operators and flight departments are provided with a fully cloud-based fleet management system to make flight operations smoother. Our customers can rely on a hassle-free process from quoting to booking and paying with a fully integrated payment solution.

With 150+ Noders spread between Sweden and the US, our flexible and collaborative culture empowers everyone to come forward with new ideas, try them out, make some mistakes, and initiate dialogue. Avinode Group seeks candidates who thrive on exciting assignments and can collaboratively work alongside other intelligent, humorous, and dedicated co-workers. Our roots are firmly planted in our core values, which inspire us daily to exceed expectations.

Avinode Group is owned by CAMP Systems, which is the leading provider of aircraft compliance and health management services to the global business aviation industry.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status.

Want more details? Discover the value our essentials bring to our customers every day.

Sounds like a fit for you? Please send us your CV via our careers page at https://www.campsystems.com/careers