Product Marketing Manager

Calamp Corp. Irvine , CA 92606

Posted 2 months ago

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Overview

Based in beautiful Irvine, CA, we are CalAmp, the pure-play pioneering leader in the mobile connected economy and broader Internet of Things (IoT) marketplace. We offer solutions that provide visibility and traceability of mobile assets, their passengers and contents anywhere in the world at any moment in time. In the process, we enable more efficient utilization of assets and natural resources, assure the safety of precious cargo, and improve road safety to save lives. Currently, we are seeking a Product Marketing Manager with at least 5 years of experience. This is an exciting opportunity for those who wish to work for a stable, well-established company that builds transformational technologies within the revolutionary domain of IoT. We proudly offer the stability and security of a large publicly traded tech company yet nurture innovation and embody an entrepreneurial spirit. In particular, we offer:

Meaningful work with the potential to disrupt an entire industry
Visionary leadership
Excellent compensation packages
An extensive suite of medical and retirement benefits
Flexible time off policy and accommodating work schedules
Education Assistance Program (Tuition Reimbursement)
Access to cutting-edge tools and technologies
Innovative, intelligent, collaborative teammates

Responsibilities

Establish go-to-market vision, strategy and model for our solutions supporting Transportation & Logistics customers and use-cases
Create & develop product positioning, messaging, outbound marketing activities and lead generation campaigns
Manage the product marketing budget for applicable vertical
Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
Drive an audience-centric marketing approach, ensuring that messaging, content and campaign strategies are centered around market research
Oversee and provide direction for market segmentation and targeting in order to deliver unique customer attraction and monetization strategies
Manage the development of messaging, positioning, sales tools and collateral differentiating products / solutions from competition and driving customer acquisition and retention
Maintain consistent corporate branding throughout all product lines, promotional materials, events and customer documentation
Attend & support trade show events with key message development, communications & on-site support
Work closely with Product Line Management and ensure alignment at all times

Qualifications

Must Haves

5-8 years of related work experience
A broad functional understanding of sales and experience working with marketing teams to define functional requirements
Strong understanding of demand generation and a track record of owning campaigns from concept to impact, plus driving, measuring and reporting successes and failures
Strong communication skills including storytelling with PowerPoint, data crunching with Excel
General copywriting and editing skills
Strong project management skills with proven experience defining technical requirements, evaluating technologies, scoping projects and overseeing implementations
Highly organized and autonomous, but also collaborative and able to work cross-functionally
BA or BS in marketing, communications or similar studies

Strong Pluses

2-3 years of experience preferred in Transportation & Logistics business vertical or Telematics
Preferred Experience in using Salesforce and/or other marketing tools such as Marketo, Eloqua, Google Analytics
Outgoing, energetic with a growth mindset
Adobe Suite experience

If you are a talented Product Marketing Manager with at least 5 years of experience and an interest in the Internet of Things domain, we want to speak with you. Interviews are occurring this week and next so apply now if interested.

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