Product Marketing Manager

Calamp Corp. Irvine , CA 92606

Posted 2 months ago

Overview

Based in beautiful Irvine, CA, we are CalAmp, the pure-play pioneering leader in the mobile connected economy and broader Internet of Things (IoT) marketplace. We offer solutions that provide visibility and traceability of mobile assets, their passengers and contents anywhere in the world at any moment in time. In the process, we enable more efficient utilization of assets and natural resources, assure the safety of precious cargo, and improve road safety to save lives. Currently, we are seeking a Product Marketing Manager with at least 5 years of experience. This is an exciting opportunity for those who wish to work for a stable, well-established company that builds transformational technologies within the revolutionary domain of IoT. We proudly offer the stability and security of a large publicly traded tech company yet nurture innovation and embody an entrepreneurial spirit. In particular, we offer:

  • Meaningful work with the potential to disrupt an entire industry

  • Visionary leadership

  • Excellent compensation packages

  • An extensive suite of medical and retirement benefits

  • Flexible time off policy and accommodating work schedules

  • Education Assistance Program (Tuition Reimbursement)

  • Access to cutting-edge tools and technologies

  • Innovative, intelligent, collaborative teammates

Responsibilities

  • Establish go-to-market vision, strategy and model for our solutions supporting Transportation & Logistics customers and use-cases

  • Create & develop product positioning, messaging, outbound marketing activities and lead generation campaigns

  • Manage the product marketing budget for applicable vertical

  • Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions

  • Drive an audience-centric marketing approach, ensuring that messaging, content and campaign strategies are centered around market research

  • Oversee and provide direction for market segmentation and targeting in order to deliver unique customer attraction and monetization strategies

  • Manage the development of messaging, positioning, sales tools and collateral differentiating products / solutions from competition and driving customer acquisition and retention

  • Maintain consistent corporate branding throughout all product lines, promotional materials, events and customer documentation

  • Attend & support trade show events with key message development, communications & on-site support

  • Work closely with Product Line Management and ensure alignment at all times

Qualifications

Must Haves

  • 5-8 years of related work experience

  • A broad functional understanding of sales and experience working with marketing teams to define functional requirements

  • Strong understanding of demand generation and a track record of owning campaigns from concept to impact, plus driving, measuring and reporting successes and failures

  • Strong communication skills including storytelling with PowerPoint, data crunching with Excel

  • General copywriting and editing skills

  • Strong project management skills with proven experience defining technical requirements, evaluating technologies, scoping projects and overseeing implementations

  • Highly organized and autonomous, but also collaborative and able to work cross-functionally

  • BA or BS in marketing, communications or similar studies

Strong Pluses

  • 2-3 years of experience preferred in Transportation & Logistics business vertical or Telematics

  • Preferred Experience in using Salesforce and/or other marketing tools such as Marketo, Eloqua, Google Analytics

  • Outgoing, energetic with a growth mindset

  • Adobe Suite experience

If you are a talented Product Marketing Manager with at least 5 years of experience and an interest in the Internet of Things domain, we want to speak with you. Interviews are occurring this week and next so apply now if interested.

#LI-RB1


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Product Marketing Manager

Calamp Corp.