Product Marketing Manager, Brand Safety

We're seeking a Product Marketer to help develop our next generation of brand safety solutions that drive value and relevant experience for consumers and advertisers. Meta seeks a seasoned Product Marketing Manager to serve as the representation of the market in product and the representation of product in the market across the broad advertiser ecosystem.

The successful candidate will have deep industry experience and be a strategic thinker, skilled operator, and expert influencer with the demonstrated ability to drive consensus across product, marketing and sales teams. This individual will synthesize market feedback for product development and collaborate with key stakeholders to set priorities for go-to-market and product. This person should be a skilled communicator and collaborative partner who thrives in a fast-paced, highly cross-functional environment.

In a time of industry change, we need a true thought leader who can comfortably influence stakeholders in product and sales globally. At the same time, the role requires hands-on operational product work to execute against business objectives.

Product Marketing Manager, Brand Safety Responsibilities

• Drive multi-year product strategies at the portfolio level and shepherd product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing for our brand safety solutions

Communications, and other cross-functional partners to bring our products to market and drive alignment internally

Identify product opportunities through customer interviews and qualitative and quantitative analysis

Produce market assessments including competitive analysis, customer segmentation, and product requirements

Work closely with the product management and engineering team to deliver world-class products, including driving prioritization decisions

Manage product alphas and betas to direct product refinements and identify critical customer needs that must be met by the product in order to launch

Lead the development of product positioning, materials, and training for sales, clients and consumers, as necessary

Develop the go-to-market strategy for product releases across multiple Facebook teams, and be able to execute those plans

Support teams in handling customer and consumer questions on measurement tools and partner with engineering and product teams to coordinate troubleshooting these tools

Partner with leadership to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our measurement solutions

Minimum Qualifications

• Bachelor's Degree
  4+ years of professional experience in strategy consulting, program management, product marketing, product management, partnerships, business development, business strategy, or equivalent experience

Experience in digital technology, advertising, advertising technology or relevant fields

Demonstrated experience working with engineering, product management, design, data science and research functions

Experience setting product priorities and managing and communicating tradeoffs

Experience gathering and analyzing customer and market feedback, translating this information into requirements and functional specifications

Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders

Preferred Qualifications

• MBA

Deep knowledge of advertising solutions

Understanding of regulatory environment in online advertising

Locations

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.

$128,000/year to $186,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.