Product Marketing Manager

About Aura: At Aura, we are a leading workforce insight and analysis platform dedicated to empowering businesses with a deep understanding of the labor supply chain. We provide benchmarking and comparative analytics to help companies make informed decisions. Join us in our mission to revolutionize how businesses understand and manage their workforce dynamics.

Role Overview: We are seeking a dynamic Product Marketing Manager to join our marketing team. This role is pivotal in shaping the positioning, messaging, and go-to-market strategies for our products. You will work closely with our product development and sales teams to drive growth and enhance our market presence.

Responsibilities:

• Develop and refine product positioning and messaging that resonates with our target audiences and differentiates our products in the market.
• Create compelling content for product marketing campaigns, including presentations, product videos, website copy, and blog posts.
• Conduct market and competitor analysis to inform strategic decisions and product direction.
• Collaborate with the sales team to develop tools and training that support the selling process.
• Manage product launches and ongoing marketing strategies to ensure alignment with business objectives.
• Measure and report on the effectiveness of marketing campaigns and strategies, adjusting as necessary to optimize results.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in product marketing, preferably in a SaaS or analytics-focused company.
• Strong communication and interpersonal skills, with the ability to articulate complex concepts clearly and persuasively.
• A proven track record of creating and executing effective marketing campaigns.
• Ability to work collaboratively across teams and with stakeholders at all levels.
• Experience in market analysis, segmentation, and product positioning.
• Highly organized and results-driven, with a data-driven approach to decision-making.

Benefits

• A competitive salary and comprehensive benefits package.

• Flexible working conditions with the opportunity to work remotely.
• A dynamic and inclusive work environment where you can truly make an impact.
• Opportunities for professional growth and advancement.