ABB LTD Rochester Hills , MI 48309
Posted 4 weeks ago
Product Marketing Manager, All In One
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
We are seeking a highly skilled and motivated Product Marketing lead for our All in One program. First and foremost you are the voice of the customer, you understand what value realization is for the customer and the business. You will team up with the program to define the GTM strategy. You are outcome-driven, not output-driven, and will need to bring this mindset to each customer segment of the program. You are responsible for the creation and distribution of the All in One core value position, communicating this position inside the company to product and sales and outside the company to key customers and influencers.
This position reports to
Team Lead of Product and Portfolio Marketing
Your responsibilities
Being the ambassador that connects customer and market insights. Segmenting customers, knowing what delights them in our All in One program and knowing the frustrations and problems of customers that drive them to seek something new and start that journey to become ABB E-mobility customers
Direct the programs GTM, the why and when in addition to the what and the how
Becoming the storyteller for the All in One program, what is the position in our customers' minds, how is that measured, what is the metrics for success in the program
Evangelize your program, finding the most meaningful messages for our customers and creating the powerful stories that influence analysts, reports, and key decision makers
Defining specific use cases for business segmentation
Your background
Bachelor's degree in a relevant field (e.g., Business, Marketing Engineering, or a related discipline). A Master's degree is a plus.
5-7 years proven experience in product marketing, preferably B2B in a tech/platform capacity
Knowledge of product marketing methodologies and practices (e.g., Continuous Discovery) is preferred.
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Assemble program intelligence that assists with our product positioning, identifies growth opportunities, and helps us prepare for partner discussions.
Drive customer-facing and sales-facing messaging and positioning
Work at both the strategic and tactical levels on the All in One Program
Test and refine new marketing approaches and channels to reach and engage key audiences
Define business metrics and measurement plan (OKRs)
Benefits
Retirement plan
Disability insurance
Life insurance
Wellbeing program
Healthcare plan
More about us
ABB E-mobility is a world leader in EV charging technology with a strong R&D pipeline and an unparalleled global reach. With our robust product portfolio of innovative holistic solutions - from grid to charge point and domestic installations to large fleet depots - we are actively enabling the future of e-mobility, not just predicting it. The exciting developments within this sector perfectly align with our Mission to Zero initiative, aiming to support cleaner and greener communities for all. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M.
ABB LTD