Product Marketing Manager, Ads Delivery

Facebook Menlo Park , CA 94025

Posted 2 months ago

Ads on Facebook make it easy for businesses to find people who'll be interested in their products and services, and for people to discover brands they'll love. Our ads delivery system makes trillions of decisions each day to match the right ads with the right people, with the goal of ensuring that every ad we show leads to a good experience for the person seeing it and the advertiser running it.

We're looking for a Product Marketing Manager who's passionate about creating value for both consumers and businesses through the ads we show on our platform. This person will be responsible for helping our product teams build our next generation of ads delivery and targeting products. He or she will assess market needs and conduct research to influence new product development, evaluate approaches to mitigate product risks, develop global launch plans to bring products to market, and identify opportunities to improve existing products.

Excellent cross-functional leadership, analytical and communication skills, ability to manage multiple concurrent projects, and comfort with ambiguity are a must. The ideal candidate will also have a strong understanding of digital advertising platforms and the advertising market, a track record of shaping product strategy and growing product adoption, and a vision for how we can better meet the needs of our customers with our ads delivery and targeting solutions.

This is a full-time position based at Facebook headquarters in Menlo Park.


  • Analyze market needs and opportunities to shape ads delivery product development and strategy in partnership with product management, engineering and design teams

Deeply understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products

Own go-to-market strategy for a portfolio of ads delivery and targeting products

Guide cross-functional teams in developing client communications, product documentation, and sales collateral

Work with communications, legal and policy teams on public communications related to product portfolio

Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs

Support post-launch product adoption growth efforts


  • 3+ years work experience with digital advertising products or platforms

Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)

Customer-service orientation and experience in a client-facing capacity


  • Communication skills that are effective with technical, business, and external stakeholders

Track record of effectively collaborating with cross-functional teams to drive results

Demonstrated ability to drive resolution in the context of competing perspectives

Organization and people skills and the ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace

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Product Marketing Manager, Ads Delivery