Product Marketing Manager

Adorama New York , NY 10007

Posted 4 weeks ago


Location: New York City, NY

Type: Full Time, M-F

Times are changing and we recognize that today's incoming work force is looking for something more-- in alignment with this goal, for all qualifying applicants Adorama offers perks like free health insurance coverage for single-payer employees (in addition to other affordable Vision/Dental packages), remoting-options where applicable, 2 full weeks of paid vacation for all full-time team members, an extra 10 Paid Time Off days accrued within your first year with us, an amazing roster of special guest speakers and industry giants in Adorama Learning Center (ALC), and other awesome resources like our generous Employee Discount Program & featured events on our Adorama Events Page. If this sounds like the right fit for you, we welcome you to explore this opportunity and our bio-summary further below!

Job Description:

At Adorama we are currently revamping our brand and as part of our efforts to bring our organization to the 'next level', we have created a unique role for a talented Product Marketing Manager to join our team of professionals. Because this is a newly created position there are several factors that make up the main function of this role. Our ideal Product Marketing Manager will possess an in-depth understanding of Multi-Channel Marketing, strong experience in administration & project management, and a good feel for Market Development Funds strategy. To be successful, our new team member will be data-friendly (Google Analytics) and use these insights to help us develop a stratagem for success. This role provides an opportunity to collaborate with key and executive stakeholders across the organization and will require our new Product Marketing Manager to act as a liaison and develop a clear and organized channel of communication between the rest of our Marketing Team, as well as with our Buyers and Vendors.

Responsibilities Include:

  • Working behind the scenes to help orchestrate all of the pieces that go into bringing our campaign to life, including crafting and executing presentations for our affiliates, preparing everything for launch/update, and ensuring that all parties are able to communicate feedback clearly.

  • Developing successful marketing campaigns that drive revenue through collaboration with some of our strong cross-functional teams including (but not limited to) Merchandising, Marketing, IT-Web and Product & Strategy.

  • Jumping-in and taking hold of the various ongoing and future projects within our Marketing Department and be the main point of contact for any questions or concerns from our clients, affiliates or colleagues.

  • Collaborating with all primary Adorama Vendors and Manufacturers on preliminary work proposals for our upcoming and ongoing marketing campaigns.

  • Conducting quarterly audits of vendors and confirming whether they have met the scope, deadline and cost of a project as agreed upon within the contract/SLA.

  • Understanding and utilizing best-practices to develop and implement a workable operations strategy with these key vendors.

  • Meeting with vendors to negotiate on project terms, conditions and delivery as well as closely tracking implementation and execution to ensure compliance with our contractual agreements/ SLA's.

  • Managing project activity while maintaining and improving current strategy.

  • Generating various internal reports and other data-insights to be shared with other management as needed.

  • Leveraging data to develop, support, and drive strategic & actionable decisions that are tailored to our unique business model and needs.

  • Follow-up on all administrative tasks such as creating meetings, assigning deadlines to projects, briefing departmental leadership on any pertinent information relevant to marketing and coordinating on back-end/admin tasks with our Marketing Team in general.

  • Participate in industry events and meetings with occasional travel.

  • Additional duties related to role may be assigned.


  • Minimum 4 years' experience with multichannel-marketing within retail environment.

  • Deep Understanding of various digital marketing channels.

  • Excellent presentation and communication skills.

  • Able to review and analyze data.

  • Proficient in Google Analytics as well as Microsoft Suite (particularly PowerPoint).

  • E-commerce Experience within retail a great plus!

Please note: Salary for this position starts at $68K annually for those with limited experience but great applicable skills and can go up based on factors such as more applicable experience + skills and potential to create a positive team dynamic. We strive to remain competitive within our industry and HR will make our best efforts to ensure compensation aligns with our expectations for this role.

Adorama is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect and value our diversity. All employment is decided on the basis of qualifications, merit and business need.

Adorama is so much more than a camera store- we are the world's only full-service destination for photo, video and electronics. Since 1975, we've been a silent-partner to professionals within almost every news organization, modeling agency, magazine, newspaper, and studio from our flagship location in the heart of NYC. Our vast product-offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company and the award-winning Adorama Learning Center, which offers free education for photographers in video channels such as the popular AdoramaTV.

Adorama is also proud to be listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

We at ADORAMA believe in respecting & encouraging diversity and as such we gladly abide by all EEOC regulations. We will never turn down a qualified employee based on race, religion, gender, sexual-identification, disability, or any other protected class. All jobs are and will continue being awarded based on merit.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Marketing Manager


Posted Yesterday

VIEW JOBS 4/25/2019 12:00:00 AM 2019-07-24T00:00 Job Responsibilities: * Reports to Director of Product Management * Works with business team to conceive and execute integrated "go-to-market" client facing media planning strategies for all things digital including web, behavioral user data and subscription products * Conducts ongoing competitive market and industry analysis. Identifies marketplace trends and potential product development avenues to digital revenue growth * Works closely with sales team and business owners to deliver digital product/program solutions to clients (marketing services) and users (subscriptions) within the industry * Assumes a role of digital expert running the day to day digital operations of the business including management of digital display campaign delivery, traffic growth and implementing digital best practices across the group * Work directly with cross-functional teams (marketing, content, sales) and business owners to prioritize product work * Passionate about delighting customers via strong value propositions and top-notch marketing collateral * Become the resident Subject Matter Expert on designated products and markets served and support sales efforts through client presentations, product decks, RFP responses etc. * Build and implement marketing strategies that promote product set across multiple channels including e-mail, social, SEO/SEM, using deep behavioral tactics * Track product metrics and manage to goals. Requirements: * A Bachelor's Degree in business or a related field, MBA a plus * Minimum 5+ years of relevant product management and business analysis experience for a media related property * Deep knowledge of digital media best practices, including SEO, promotional tactics and monetization strategies (both on and off site) * Experience working in a digital marketing services business centered on content * Understanding of product piloting, minimum viable product approaches, product packaging and launches * Proven ability to influence cross-functional team and business owners to prioritize work * Strong time management and project management skills * Ability to thrive in a fast-paced, dynamic environment * Ability to develop KPI's, roadmaps and resource allocation plans * Strong oral, written and presentation skills; ability to convey highly strategic concepts into deliverable results to both internal and external teams/clients * Financial advisory industry knowledge a plus Who we are: About Informa Informa is a leading business intelligence, academic publishing, knowledge and events business, operating in the Knowledge and Information Economy. We are listed on the London Stock Exchange and a member of the FTSE 100. Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status. What makes Informa different: * Access to a global community of colleagues, brands and opportunities * Competitive Benefits with a 401k match * Generous vacation days, 9 company holidays and time off to volunteer! * Work- Life Balance, Paid parental leave, Volunteer days Informa New York NY

Product Marketing Manager