Product Marketing Lead, Enterprise & Omni-Channel

Affirm San Francisco , CA 94118

Posted 2 months ago

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

The Product Marketing teams role at Affirm is to deeply understand our market, our consumers & Enterprise retailer needs, to then use this insight to help inform our product strategy and craft our positioning and messaging. Product Marketing leads our go-to-market collaborating with Product Management, Growth Marketing and our GTM teams on early stage experiments and powerfully launching our products to drive growth and adoption.

We are looking for an experienced, analytical, creative product marketing leader who understands the Enterprise market globally, enjoys problem solving and working collaboratively across a diverse range of teams.


  • Lead market research efforts to deeply understand our consumers & Enterprise core needs and jobs to be done to help inform Affirm's product roadmap

  • Collaborate with Product Management, Sales and Growth Marketing teams to create our B2B Buyer Personas & use this insight to shape our sales narrative

  • Own, design and iterate on our value proposition, positioning and messaging across all customer touchpoints and Affirm properties

  • Develop and lead the execution of our go-to-market launch plans & tactics for Enterprise, working closely with Growth Marketing, PR, Design and Content production teams

  • Work with Product Management and Growth Marketing to establish KPI's that measure product performance over the lifecycle.

  • Systematically capture inbound product feedback & create a detailed plan to evolve our offering. Lead product discovery in nascent segments where we are yet to establish Product Market fit

  • Establish dashboards that measure our consumer cross channel shopping behaviors & Identify opportunities to improve our consumer conversion funnels & overall product performance

  • Be the expert within your area of ownership by staying on top of industry, technology and competitive trends; translate them into POVs, share insights with Commercial & Product teams. Utilize these insights to continually refine Affirm's market positioning as thought leaders in the Enterprise space.

  • Collaborate with Revenue Strategy & Product to identify and financially model new business opportunities. Lead product roadmap prioritization discussions internally for the Enterprise segment.


  • 6-8+ years of Product Marketing, Growth Marketing or strategic sales experience within the Enterprise space

  • Strong working knowledge of the Enterprise segment. Market landscape, key players, POS Finance competitors, key consumer trends & what drives B2B2C value.

  • Demonstrated track record of creating marketing campaigns across a variety of communication channels

  • Experience successfully launching products within an eCommerce, Retail, or Travel industry

  • Advanced quantitative and analytical skills. Ability to distinguish between the signal and the noise and make data driven decisions

  • Exceptional prioritization and project management skills

  • Powerful storyteller: written, verbal, and visual

  • Demonstrated ability to collaborate effectively across multiple teams

  • Self starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done

If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Affirm's mission and can contribute to our team in a variety of ways not just candidates who check all the boxes. #LI-SB1

At Affirm, "People Come First" is a core value and that's why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can learn more about our D&I efforts here.

We also consider qualified applicants with arrest and conviction records for positions in accordance with applicable laws, including the San Francisco Fair Chance Ordinance.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Lead Product Designer Enterprise


Posted 7 days ago

VIEW JOBS 10/15/2019 12:00:00 AM 2020-01-13T00:00 Our mission is to democratize opportunity for students everywhere. We believe that every student should have an equal opportunity to build a meaningful career regardless of where they go to school, what they major in, or who they know. The Handshake community includes 14 million students and young alumni at more than 700 universities. We connect talent from across all 50 states with over 300,000 employers recruiting on Handshake - from every Fortune 500 company to thousands of local mom and pop shops, nonprofits, startups, and more. We welcome all people. We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized or underrepresented groups strongly encouraged to apply. If you are not sure that you're 100% qualified, but up for the challenge - we want you to apply. Design at Handshake We're designing the future of career discovery and recruiting for students; from their initial school acceptance letters to their first job offers, we're committed to understanding and supporting each student as they navigate one of life's most complex journeys. Our design team is growing and we cover a lot of ground. We collaborate with every team across Handshake—from product management to engineering; from sales to support—because incorporating insights from across the business leads to better design outcomes. Creativity thrives in diverse environments, and we're committed to growing a design team that reflects the diversity of students we serve and support. Your Impact Handshake is hiring a Lead Product Designer reporting directly to Handshake's head of design on our growing team. This role will require you to span from strategy to surface, bringing a talent for systems thinking, simple data driven design, and seamless user experiences to support Handshake's career services and employer products. Your work will be foundational to the student experience as well, helping universities and employers guide students through their early career discovery, connecting them with mentors, opportunities, and resources they might not otherwise know were available. Your Role * Lead enterprise product design on a small, highly leveraged team. * Work from concept to delivery to inform product strategy and shape experience for Handshake's enterprise customers. * Partner with product, research, and engineering to ensure projects are well defined, high impact, and successfully executed. * Develop and improve a shared product design language across all enterprise surfaces, reflective of our brand and tailored to professionals on our platform. * Design data rich professional interfaces with are both powerful and intuitive to use. * Up level the entire team through commitment to growth and mentorship. Your Experience * Demonstrated experience leading design on professional products across both web and mobile. * Familiarity with human centered/user centered design methodology and techniques. * Experience experience working with engineers and product managers to drive strategy, vision, and execution. * A collaborative, no ego, approach to working with others. * A portfolio of impeccably executed enterprise product design. * University degree in Human-Computer Interaction, Human Centered Design, Sociology, Psychology, Information Science, Computer Science, or equivalent experience. Benefits * Stock: Ownership in a fast-growing company. * 401k: We care about your ability to save for your future. * Family Focus: Parental leave and flexibility for families. * Time Off: Flexible vacation policy to encourage people to get out and see the world. * Healthcare: World-class medical, dental, and vision policies. * Goodies: Whatever hardware and software you need to get the job done. * Team Fun: Regularly scheduled events, sports, game nights, book clubs. * Learning: Learning & Development opportunities for you to grow your skills and career. * Great team: Working with fun, hardworking, nice people who are committed to making a difference! * ...and much more! We value diversity of all kinds, and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and welcome people of all different backgrounds, experiences, abilities and perspectives. Handshake San Francisco CA

Product Marketing Lead, Enterprise & Omni-Channel