Product Marketing Intern

Genuine Parts Company Irondale , AL 35210

Posted 2 months ago

Summary:

The Product Marketing Intern will provide support to the Product Marketing team to ensure the execution of specific marketing projects and strategies. This position will assist in collecting marketing content from our supplier partners for product focuses, creating templates and workflows for specific processes/projects, organizing content for product update communications to the sales team, and assist with other projects as needed. Excellent interpersonal, written, and verbal communication skills are critical.

Duties:

  • Assist in the collection of marketing content from our supplier partners to support marketing campaigns while ensuring that the pieces align with the campaign and follow all branding standards

  • Create and/or update product workflows and templates to support product launches and campaigns

  • Organize the presentation and communication of weekly product focuses

  • Assist with the timeline, layout, and creation of internal communications to sales with product updates

  • Work with Product Management to support supplier sales initiatives and new product launches

  • Assist with the creation of product marketing campaigns

  • Work cross-functionally with other departments to prepare and support product marketing campaigns

  • Support the market research team by pulling analytics to support campaigns and projects

Education/Experience:

  • Rising college senior or a recent college graduate

  • Pursuing or hold a degree in Marketing, Business Administration, or related field

  • GPA of 3.0 or higher

Knowledge/Skills/Abilities:

  • Strong time management and organization skills

  • Ability to see a project through from conception to delivery

  • Ability to present to both small and large groups

  • Proficiency in Microsoft Office

  • Experience working in Excel, and strong knowledge of basic Excel functions

  • Collaborates effectively in a team environment, but has high individual motivation

  • Strong work ethic, self-motivated with a desire to learn, and comfortable working in a fast-paced environment

  • Must be extremely detail-oriented

  • Excellent interpersonal, written, and verbal communication skills

GPC believes the fair and equitable treatment of employees, customers, suppliers and other persons is critical to fulfilling its vision and goals. GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, age, pregnancy, sexual orientation, gender identity, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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Product Marketing Intern

Genuine Parts Company