Product Marketing Director

Syncron is a leading SaaS company with over 20 years of experience, specializing in aftermarket solutions. Our Connected Service Experience (CSX) platform offers domain-fit solutions for:

• Supply Chain optimization,
• Pricing strategy,
• Service Lifecycle Management (e.g. warranty management, field service management, service parts management, knowledge management).

Our company has a global presence with offices in US, UK, Germany, France, Italy, Japan, Poland, India and group headquarters in Sweden.

We build upon the belief that our greatest strength is our People. Our unique company culture has been appreciated by our Employees.

With this we are winning the hearts and minds of world-leading organizations, such as JCB, Kubota, Electrolux, Toyota, Renault and Hitachi.

About the role

This high impact role is responsible for developing a keen understanding of target markets, customer needs, trends, buying behaviours and competitive offerings. Partnering with our product, marketing and sales teams to develop and execute an industry leading go-to-market process that maximizes annual contract value (ACV) and market penetration.

What would you do?

• Reporting to Chief Marketing Officer, this is a highly visible and collaborative role with substantial accountability and scope

• Work closely with Product Management to develop a deep understanding of the product capabilities as well as new enhancements on the roadmap, mapping these to market/buying requirements

• Manage the calendar and overall timing of new releases to meet the needs of internal and external stakeholders

• Develop and execute product go-to-market, from strategy to tactical plan development to content creation, then work with cross-functional teams to ensure successful execution

• Evaluate market opportunities and risks by keeping abreast of competitive, customer and market trends

• Create sales and customer success enablement materials and programs including field communications, customers presentations, and market overview content.

Who you are? / What we expect:

• 10+ years of marketing experience

• 3+ years of SaaS and Enterprise Software Product Marketing or equivalent experience

• Proven track record for defining value propositions, building messaging frameworks, competitive analysis, persona development, analyst relations

• Proven track record planning and executing product launches, go-to-market strategies, leading cross-functional initiatives with product, sales, and customer success, ability to define new market opportunities.

• Strong technical knowledge of cloud-based software products and enterprise sales go-to-market strategies.

The icing on the cake:

• Experience within Automotive, Industrial Equipment, or Construction/Mining preferred

• Knowledgeable about the SLM market a plus

• Pricing, Inventory Management, Field Service experience highly desirable

Unsure if you meet all the job requirements but passionate about the role? Apply anyway! Syncron values diversity and welcomes all Candidates, even those with non-traditional backgrounds. We believe in transferable skills and a shared passion for success!

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