Product Marketing Director

Blue Yonder Scottsdale , AZ 85250

Posted 2 months ago

Blue Yonder believes that supply chains can save the world and improve the sustainability of our planet. Its Luminate Platform allows customers to make informed decisions based on real-time visibility to their supply chain with synchronized business planning, execution, delivery and labor solutions that optimize the business and people from end-to-end. Leveraging artificial intelligence (AI) and machine learning (ML) capabilities help organizations predict and prevent disruptions across their entire business.

The Product Marketing Manager will have a deep understanding of the Luminate platform, customer verticals, and competitive landscape. They will be a product evangelist and own the go to market plan for product launches and market communications throughout product life cycles. They will have the ability to grasp and translate technical capabilities into business benefits and develop product positioning, messaging and content that resonates with customers along each stage of the buying process.

Key Responsibilities

  • Lead and develop product positioning and messaging that resonates with targeted buyers by understanding our brand, customer needs, product roadmap, market trends, and competitive landscape.

  • Create, manage and execute the product marketing strategy and integrated marketing campaigns for new and existing products to optimize reach, customer acquisition and retention.

  • Lead creation of thought-leading product marketing materials and content across digital and print communications such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement and trade show/event material.

  • Develop a competitive intelligence framework and research, manage and provide key insights that will guide product requirements/positioning and strategic marketing initiatives.

  • Create effective materials and collaborate closely with cross-functional stakeholders like product management, sales, partner marketing and customer success to achieve goals.

  • Partner with integrated marketing team to execute winning marketing initiatives.

  • Serve as a subject matter expert on the category internally and externally, creating and delivering presentations with confidence.

  • Monitor market and competitive trends, feed insights back into Blue Yonder teams and adjust strategies and execution as needed.

Requirements

  • Bachelor's degree in Marketing, Computer Science or directly related experience required.

  • 5+ years of product marketing experience preferably in the SaaS environment or supply chain industry.

  • Strong planning and project management skills, with proven ability to oversee complex projects from origin to execution.

  • Exceptional collaboration abilities across cross-functional teams.

  • Strong sense of ownership, work ethic and self-motivation.

  • Experience in these additional marketing areas is a plus: Demand generation, email marketing, social media and branding.

  • Ability to prioritize and meet aggressive deadlines.

Supply Chain Nation

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here: Core Values

Check out Blue Yonder's blog - Supply Chain Nation - the platform for supply chain trends and innovations.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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Product Marketing Director

Blue Yonder