Product Marketing Associate (Remote)

Sungard Public Sector Bridgeport , CT 06602

Posted 2 months ago

Product Marketing Associate

The role will be responsible for developing go-to-market strategies for core product offerings, product-level messaging and impactful product marketing content and sales enablement collateral. The Product Marketing Associate is a cross-functional team member who will lead strategic product marketing campaigns that includes events, new product launches, webinars and other key product marketing activities. This colleague will play an integral part in partnering with the Sales and Product Management teams to build impactful content that will drive the success of each product campaign.


  • Create, optimize, and scale product marketing campaigns that will highlight new product launches, feature updates and points of differentiation vs. competition.

  • Collaborate with sales and product management teams to identify, prioritize and create new product marketing content that will support lead-generation efforts including webinars, email campaigns, collateral and other marketing activities.

  • Lead product-level messaging and marketing messaging efforts, specifically supporting key events and tradeshows.

  • Analyze market information and identify competitive gaps and opportunities in conjunction with internal competitive intelligence and win/loss analyst as well as external analysts.

  • Create strategies for engaging customers to optimize onboarding, drive product adoption, and increase retention

  • Manage the CentralSquare Grants Program including communicating and reporting on new grants available to our customers, analysis of program success, designing grants related campaigns and managing relationship with external grants consultant.

  • Measure the results of product marketing campaigns including all tactics and content to inform future strategy and campaigns

  • Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.


  • Bachelor's degree in marketing, business or related field

  • 3-5 years of relevant experience in a product marketing role

  • Proven ability and passion to transform technical content into engaging, customer-facing content

  • Strong interpersonal skills and ability to collaborate across teams and departments to meet or exceed goals

  • Ability to manage multiple projects at the same time in a fast-paced environment

  • Highly organized and detail-oriented

  • Excellent time management skills

  • Knowledge of Sirius Decisions and Pragmatic marketing structures a plus

  • Understanding of SaaS, cloud strategy and moving customers into more modern solutions based on their needs, a plus

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Remote Sales Associate Property & Casualty


Posted 3 weeks ago

VIEW JOBS 10/4/2021 12:00:00 AM 2022-01-02T00:00 Remote Sales at Policygenius Tired of cold calling and building a book of business before being able to apply your insurance subject matter expertise? Are you an auto & home insurance expert looking to "take the wheel" in your career in an innovative and exciting environment? Policygenius is looking for ambitious Sales Associates to join our team of experts! We have an exciting opportunity for experienced auto & home agents to join our team remotely full-time. Our sales team thrives on collaboration, creative competitions, and thoughtful communication with customers as we drive a positive, tech-enhanced experience in an industry typically known for being old-school and paper-based. Individuals who reside in Alaska, California, Colorado, Montana, Nevada, and Rhode Island are not eligible for this remote role. In this role, you will… * Work collaboratively with your peers to continue to build out our rapidly expanding auto & home insurance team * Prepare consultative, value-based presentations for our clients based on our quoting team's recommendations and provide a world-class customer experience * Coordinate with carriers to efficiently communicate our clients' needs * Contribute toward team goals and frequently support onboarding of new teammates (we're growing!!) * Master the workflows, team norms, policies, software, and tools necessary to meet quality standards and Key Performance Indicators (KPIs) day-to-day * Adapt and contribute to regularly evolving processes to improve individual/team efficiency We'd love to hear from you if… * You have 2+ years of insurance sales experience and an active Property & Casualty license * You're a product expert with experience selling home & auto insurance products * You have a demonstrated track record of successfully working remotely * You are willing to travel to the Durham or New York City office when there is business need * You possess a positive attitude, effective problem-solving skills, and passion for helping clients * You're a collaborator with a strong teamwork mindset - you take ownership of your work AND your team's success * You're an excellent communicator, both verbally and written, with internal and external stakeholders * You have strong attention to detail and self-management * You're comfortable with working a flexible schedule You can expect... * Company-paid health, dental, vision, life & disability insurance * 401(k) plan, FSA & HSA options * Generous PTO * Training, mentorship and coaching from leadership * The opportunity to grow alongside a company shaking up a big, old-fashioned industry * Fun, diverse, open-minded coworkers and a welcoming, inclusive culture About Policygenius Policygenius is America's leading online insurance marketplace. We launched in 2014 and made our mark as an early insurtech pioneer. Our mission is to help people get financial protection right - and feel good about it - and we make it easy for our customers to understand their options, compare quotes, and buy insurance, all in one place. We've helped more than 30 million people shop for all types of insurance like they shop for everything else - online - and have placed over $60 billion in coverage. In early 2020, we announced our Series D funding round of $100 million, bringing our total funding to just over $150 million. At Policygenius, we're proud of building an environment that encourages our teammates to bring their authentic selves to work. Despite rapid growth (we've doubled in size year over year!), we've continuously maintained our inclusive culture through humility, hard-work, and humor, and we're looking for more people with grit, collaborative attitudes, and creative problem-solving skills to join our team. Come see why we've been voted one of Inc. Magazine's "Best Workplaces" four years in a row! Diversity at Policygenius Policygenius believes differences should be celebrated and is committed to building a team as diverse as the customers we serve. We welcome different perspectives and opinions to foster innovation, authenticity, and excellence across all parts of our company, and are committed to providing employees with a work environment free of discrimination and harassment. As an Equal Opportunity Employer, Policygenius highly encourages applicants from all walks of life. All employment decisions at Policygenius are based on business needs, job requirements and individual qualifications without regard to actual or perceived race, color, sex, pregnancy, sexual orientation, gender identity or expression, age, national origin, political affiliation or belief, religion, disability, uniformed service, marital status or any other status protected by law. Come join the team! Policygenius Bridgeport CT

Product Marketing Associate (Remote)

Sungard Public Sector