Product Marketing Analyst
At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.
Pearson's Global Product Marketing team is seeking a talented Product Marketing Analyst to join our fast-growing team and support the highly collaborative, cross-functional effort to expand and evolve our new direct-to-consumer sales channel.
In this role, you will work closely with internal stakeholders to coordinate the production of our HE catalog. Responsibilities will include gathering marketing requirements, creating workflows and best practices, as well as managing product information and assets to best position our offerings for both instructor/educator and learner audiences. The overall vision and primary goal is to drive adoptions of our portfolio assets amongst both segments.
PLEASE NOTE: This is a full-time contract position for a duration of 24 months.
In this role, you will work closely with key internal stakeholders and contribute to the Go-to-Market resources for critical Pearson Initiatives including the higher education catalog, along with helping establish Pearson as part of our D2C program
Responsibilities include developing go-to-market resources, creating workflows, and best practices to position our offerings for a variety of audiences.
Develop an understanding of our product portfolio, commercialization processes and target audiences to identify go-to-market needs
Employ modern marketing techniques to gather, synthesize and share customer insights
Serve as the voice of the customer with design and technical teams to inform development/enhancement of our eCommerce assets
Develop product attributes into value propositions, marketing messages
Conduct comparative analyses of in competitive offerings to identify opportunities for differentiation
Coordinate marketing content and core brand assets (e.g. web content, videos, customer testimonials) in collaboration with Brand, Creative and Campaign partners, ensuring consistent messaging across all channels and geographies.
You exhibit deep empathy for users and can craft communications to best reach and engage them.
Strategic, data-oriented and result-driven.
You are analytical and want to see the metrics before supporting a recommendation.
Highly organized. You are able to manage highly interdependent, complex projects and launches, and keep various work streams on track.
A team player. It's a highly cross-functional role, and you will need to nurture warm relationships across all functional individuals and teams.
Able to thrive in a fast-moving, dynamic environment and able to constantly switch gears between the big picture and specific deliverables.
Comfortable with scrappy beginnings, yet fully aware of what brilliant looks like and able to progress methodically towards a north star.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Minimum 2-5 years product marketing and/or product management experience
Bachelor's degree or equivalent
Well-versed in the production of marketing frameworks and assets
Demonstrated ability to execute successful services marketing and sales strategies
Familiarity campaign marketing
Strong organizational skills with an emphasis on creating operational efficiencies
Ability to work collaboratively with internal stakeholders
Exceptional story-telling skills, both in terms of copy-writing and presentation
Minimal ability to travel as needed
The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $75 - 95K.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
Primary Location : US-RE-Remote
Work Locations :
Job : Marketing
Organization : Global Product
Employee Status : Fixed Term
Job Type : Standard
Job Level : Individual Contributor
Shift : Day Job
Job Posting : Sep 4, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2109769