Product Marketing Analyst - Remote

Pearson Trenton , NJ 08601

Posted 2 months ago

Product Marketing Analyst

  • Remote - ( 2109769 )

Description

At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.

Pearson's Global Product Marketing team is seeking a talented Product Marketing Analyst to join our fast-growing team and support the highly collaborative, cross-functional effort to expand and evolve our new direct-to-consumer sales channel.

In this role, you will work closely with internal stakeholders to coordinate the production of our HE catalog. Responsibilities will include gathering marketing requirements, creating workflows and best practices, as well as managing product information and assets to best position our offerings for both instructor/educator and learner audiences. The overall vision and primary goal is to drive adoptions of our portfolio assets amongst both segments.

PLEASE NOTE: This is a full-time contract position for a duration of 24 months.

Key Responsibilities

  • In this role, you will work closely with key internal stakeholders and contribute to the Go-to-Market resources for critical Pearson Initiatives including the higher education catalog, along with helping establish Pearson as part of our D2C program

  • Responsibilities include developing go-to-market resources, creating workflows, and best practices to position our offerings for a variety of audiences.

  • Develop an understanding of our product portfolio, commercialization processes and target audiences to identify go-to-market needs

  • Employ modern marketing techniques to gather, synthesize and share customer insights

  • Serve as the voice of the customer with design and technical teams to inform development/enhancement of our eCommerce assets

  • Develop product attributes into value propositions, marketing messages

  • Conduct comparative analyses of in competitive offerings to identify opportunities for differentiation

  • Coordinate marketing content and core brand assets (e.g. web content, videos, customer testimonials) in collaboration with Brand, Creative and Campaign partners, ensuring consistent messaging across all channels and geographies.

You Are

  • You exhibit deep empathy for users and can craft communications to best reach and engage them.

  • Strategic, data-oriented and result-driven.

  • You are analytical and want to see the metrics before supporting a recommendation.

  • Highly organized. You are able to manage highly interdependent, complex projects and launches, and keep various work streams on track.

  • A team player. It's a highly cross-functional role, and you will need to nurture warm relationships across all functional individuals and teams.

  • Able to thrive in a fast-moving, dynamic environment and able to constantly switch gears between the big picture and specific deliverables.

  • Comfortable with scrappy beginnings, yet fully aware of what brilliant looks like and able to progress methodically towards a north star.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Key Requirements

  • Minimum 2-5 years product marketing and/or product management experience

  • Bachelor's degree or equivalent

  • Well-versed in the production of marketing frameworks and assets

  • Demonstrated ability to execute successful services marketing and sales strategies

  • Familiarity campaign marketing

  • Strong organizational skills with an emphasis on creating operational efficiencies

  • Ability to work collaboratively with internal stakeholders

  • Exceptional story-telling skills, both in terms of copy-writing and presentation

  • Minimal ability to travel as needed

Key Attributes

  • Expertise
  • You demonstrate knowledge of best practices within your area of specialism and how it integrates with related areas of the business.
  • Accountability and Ownership
  • You take ownership and accountability for targets and drive achievement through effective leadership, determination and motivation to succeed.
  • Building Partnerships
  • You identify opportunities and take action to build strategic relationships between your area and other teams, departments and organizations to help achieve business goals.
  • Communication and Collaboration
  • You are able to clearly convey information and ideas through a variety of media to individuals and groups in a manner that engages the audience and helps them to understand as well as retain the message. You communicate points of view in a compelling way and with expertise across a wide range of projects as well as across internal & external clients.
  • Aligning Performance for Success
  • You lead through providing technical direction across the business and/or through a team and achieve the completion of substantial projects, operations or customer objectives. You have the ability to guide others in accomplishing work objectives; setting performance goals; achieving targets and creating a learning environment comes naturally to you.
  • Analytical Skill and Learning Agility
  • You take a systematic, structured view of situations, while staying focused on the execution and delivery. You have the capacity to be open to new ideas and comfortable exploring areas where there is ambiguity.
  • Innovation
  • Generating innovative solutions in work situations; out of the box approaches; trying different and novel ways to deal with challenges and focusing on opportunities to aid achievement of product delivery are reflected in your ways of working.
  • Deliver Results
  • You have a track record transforming strategy into executable action plans and also a great track record of successful achievement against set execution.
  • Time Management & Organization
  • You possess excellent organizational and time management skills, coupled with the proven ability to set priorities, manage deadlines as well as manage resources effectively and make data-driven decisions.
  • Global Perspective
  • You have experience operating in a global environment and are able to demonstrate international cultural agility.
  • Brave
  • Resilient and operating well under pressure and tight deadlines
  • Accountable
  • Has integrity, sets clear expectations and delivers what is promised
  • Decent
  • Does the right thing, represents Pearson's values and promotes the company's mission in day-to-day behavior, and is a trusted confidant to colleagues and external partners

The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $75 - 95K.

Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

#LI-POST

Primary Location : US-RE-Remote

Work Locations :

US-Remote

Remote

Job : Marketing

Organization : Global Product

Employee Status : Fixed Term

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Job Posting : Sep 4, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2109769

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Product Marketing Analyst - Remote

Pearson