The primary purpose of the Product Marketing Advisor is to lead development of a global product marketing strategy for the tablet segment of the whole portfolio and execute against that strategy through vertical, field and channel marketing resources while building and maintaining a marketing competitive advantage in region. Working with a cross-functional team, the incumbent will be responsible for immersing themselves in the competitive and commercial tablet marketplace, developing, positioning, and messaging go-to-market strategy, sales enablement, and competitive analysis. Some responsibilities will include strategic planning, providing valuable input regarding the market and engage in product management functions for the portfolio of products.
Act as global marketing's single point of contact for a portion of the company's overall portfolio in region to various stakeholders internal and external.
Own product reinvigorate, refresh and retire programs, working in alignment with vertical marketing leads, channel marketing managers and field marketing managers
Accountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&L.
Guide AR, PR, Social, Corp comms programs for tablet. Ensure we deliver on strategy & messaging for products at key events.
Responsible for monitoring and driving organizational response to primary competitors' regional marketing campaigns, messaging, etc.
Lead regional marketing participation on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective.
Influence promotional, incentive and rebate strategy in region as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio
Manage content creative from inception through delivery
Comprehensive portfolio-specific regional GTM marketing
Portfolio pipeline marketing influenced & driven
Successful seller adoption of enablement materials
Voice of customer o.b.o region into global product marketing team
Impactful portfolio-specific, cross-vertical initiatives in region
BA/BS degree in relatable field
Preferred Work Experience (years):
8+ years of product marketing and/or comparable product management, development experience with the PC and/or Tablet market.
Key Skills and Competencies:
Clarity of thinking & vision keen prioritization skills
Organizational Agility: Matrix, indirect management
Influence / Negotiation / Partnership skills with product teams
Drive results and execution thru a virtual team, Ability to thrive in matrixed organization environment
Ability to technically understand how products fit in to create and deliver a solution
Excellent presentation & communication skills
Demonstrated whole lifecycle product marketing experience, from NPI to EOL
Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large
Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
Demonstrated willingness to actively participate with vertical marketing teams