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Product Marketing, Advisor

Expired Job

Zebra Austin , TX 78719

Posted 2 months ago


The primary purpose of the Product Marketing Advisor is to lead development of a global product marketing strategy for the tablet segment of the whole portfolio and execute against that strategy through vertical, field and channel marketing resources while building and maintaining a marketing competitive advantage in region. Working with a cross-functional team, the incumbent will be responsible for immersing themselves in the competitive and commercial tablet marketplace, developing, positioning, and messaging go-to-market strategy, sales enablement, and competitive analysis. Some responsibilities will include strategic planning, providing valuable input regarding the market and engage in product management functions for the portfolio of products.


  • Act as global marketing's single point of contact for a portion of the company's overall portfolio in region to various stakeholders internal and external.

  • Own product reinvigorate, refresh and retire programs, working in alignment with vertical marketing leads, channel marketing managers and field marketing managers

  • Accountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&L.

  • Guide AR, PR, Social, Corp comms programs for tablet. Ensure we deliver on strategy & messaging for products at key events.

  • Responsible for monitoring and driving organizational response to primary competitors' regional marketing campaigns, messaging, etc.

  • Lead regional marketing participation on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective.

  • Influence promotional, incentive and rebate strategy in region as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio

  • Manage content creative from inception through delivery

  • Comprehensive portfolio-specific regional GTM marketing

  • Portfolio pipeline marketing influenced & driven

  • Successful seller adoption of enablement materials

  • Voice of customer o.b.o region into global product marketing team

  • Impactful portfolio-specific, cross-vertical initiatives in region


  • Preferred Education:

  • BA/BS degree in relatable field

  • Preferred Work Experience (years):

  • 8+ years of product marketing and/or comparable product management, development experience with the PC and/or Tablet market.

  • Key Skills and Competencies:

  • Clarity of thinking & vision keen prioritization skills

  • Organizational Agility: Matrix, indirect management

  • Influence / Negotiation / Partnership skills with product teams

  • Drive results and execution thru a virtual team, Ability to thrive in matrixed organization environment

  • Ability to technically understand how products fit in to create and deliver a solution

  • Excellent presentation & communication skills

  • Demonstrated whole lifecycle product marketing experience, from NPI to EOL

  • Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large

  • Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region

  • Demonstrated willingness to actively participate with vertical marketing teams

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Product Marketing, Advisor

Expired Job