Product Marketer

Lago is the open-source platform that helps engineers build better monetization systems. We enable software teams to build customizable and scalable usage metering, subscription management, billing, invoicing, and payment systems.
Lago is the leader of our category on Github (5k+ stars), won « Product of the month » on ProductHunt, and is used by leading companies such as Mistral, Together, Swan, Juni, Fintecture, JuliaHub, Regate, Flipside Crypto, Unifonic, Vida.id , Bureau.id, Sortium.
Lago's founding team previously built and scaled the home-grown monetization system of fintech unicorn Qonto from pre-launch to series D.
We're a lean, ambitious team of 17 today, and will be a team of 30 in the upcoming months. The "business" team is still small and is led by our CEO Anh-Tho, who used to be the VP Growth at a $5B fintech company, loves hacking hacker news at Lago, and enjoys spending her Sundays writing content.
Content is serious business at Lago, and a pivotal part of our go-to-market strategy. Working alongside Anh-Tho, you'll be at the forefront and have a direct influence on the next step of building the "business team": demand gen, user activation, branding, partnerships, community initiatives, sales, retention, finance etc.
Your role includes

You'll be in charge of defining, prioritizing, and executing our content production and distribution strategy
Creating and implementing transparent marketing strategies targeting product leaders and engineers
Defining product positioning, value propositions, personas and ICPs for all teams
Creating all marketing and sales enablement assets, incl. case studies and competitor comparisons
Collaborating closely with Engineering and Product teams to shape roadmap and facilitate growth

Must-haves

3+ years in content marketing and/or product marketing, where you were accountable for content distribution KPIs
"It's 80% content distribution, 20% content production" is your mantra.
You're laser focused on who you're writing for, the business impact it can bring, and on getting your content in front of the largest and most relevant audience.
Experience working to create educational content for a B2B technical product, with a sales cycle spanning from 3 to 12 months, for (i) internal users (sales enablement material) or (ii) an external audience. For instance: Data Observability tools, Database companies, Infrastructure or API products; ; rather than HRtech (e.g., payroll, ATS), prosumer banking (e.g., BNPL, SMB banking), tech adjacent products such as consulting or educational programs)
No need to be of APIs, webhooks, SQL queries and the infrastructure environment
Early stage experience and appetence: love the challenge of organizing chaos and the sense of urgency the early stage phase
Based in SF

How to apply

In addition to sharing your LinkedIn please also:
Provide 3+ examples of the content you've produced and a few bullet points explaining the 'behind the scenes' of this content:
Who was the target audience
How you planned to distribute the content, how it really went
The business impact and resonance of the content (examples here)

Learn more how we think and work
Open-source does not win by being cheaper
Post-mortem of our 1st YC startup: a Reverse ETL
How soon should you have a design system?
How we ship fast: our framework
Our Values
Ambition: we aim big, because otherwise, where is the fun?
Progress: we care more about the grit, the steep learning curve, the resilience and creativity muscles, than the current status or where you come from.
Humble confidence: we know our strengths and always strive for excellence, but we also know there's so much we don't know yet
Pay it forward: we've all started somewhere, people gave us a hand when we needed one, we don't forget this, and reinforce this positive cycle
Not taking ourselves too seriously: we are ambitious, restless learners and hustlers, but at the end of the day, our health (physical and mental), and our loved ones are what matter the most.