Summary: Position serves as the overall subject matter expert for the assigned product line(s). It is responsible for developing product line strategies, conducting market research, and guiding the business on the financial performance of the product(s). Position will conduct market research and analysis associated with assigned product(s); assess their success against plan, coordinate regularly with sales, sales administration, engineering and manufacturing functions on design and product specification changes as needed; and lead projects to ensure timely and effective completion of sales and marketing product objectives. The Product Market Manager will coordinate an annual business planning process and monitor sales and profitability of the product lines.
Time Utilization: This position will travel up to 50% of the time. Normal business hours are 8:00am to 5:00pm. Schedule needs to be flexible to accommodate internal and external customer schedules.
Develop short and long term strategies for assigned product line and create annual marketing plan.
Assist with developing product line(s) budget that aligns with annual marketing plan
Monitor sales and profitability of product line(s) relative to the annual budget through SAP/CRM and P&L review. Help drive necessary adjustments throughout the year to achieve goals.
Proactively research product line dynamics (competition, pricing, regulations, customer needs, business trends, etc.); develop detailed knowledge and insight about each market segment; and apply this knowledge to drive short and long term strategies for product success
Collaborate cross functionally to help resolve issues on complicated, first time product line applications and new product capabilities. Collaborate with Sales to obtain forecasting to allow for oversight on stock machine and component inventory levels.
Act as liaison between US Manufacturing and product line supplier(s) regarding stock equipment.
Partner with global headquarters on assigned product line(s) to resolve issues, share market intelligence, and champion improvements/innovation needed for the U.S. market demands.
Create new product launch plan including, technical specs, training guidelines, sales communication and selling materials.
Assist with developing promotional activities for product line(s) annual marketing plan including target market campaigns, promotional activities, trade shows, advertising campaigns, new product introductions, brochures, data sheets, training materials, etc.
Develop and execute tools and programs to assist sales in effective selling of product line(s) to reach new customers and differentiate from competition.
Train Sales staff on product line(s) information required for effective selling
Analyse and recommend appropriate market pricing. Help coordinate stock machine program.
Engage in trade show planning and execution as it relates to assigned product line(s) and participate in shows when appropriate
Write technical communications (articles, white papers, etc.) as part of a global marketing communication and PR plan
Maintain accuracy of communication materials (brochures, website, etc.) and initiate updates as needed
Travel as needed to participate in customer visits, industry events, and meetings with industry professionals to gain knowledge and insight for assigned product line(s)
Develop close working relationships and collaboration across the organization, both domestic and international, with key functional groups, demonstrating product line leadership and highly effective interpersonal skills
Collaborate with Engineering to ensure product line is compliant with regulatory guidelines
Manage business expenses with focus on cost containment and submit expense reports in a timely manner
Education/Experience: Bachelors degree in engineering, marketing, business administration or related field and five years of experience in capital equipment or related consumables sales, marketing, product management, or related technical field; or equivalent combination of education and experience.
To perform this job successfully, an individual should be proficient in Microsoft Office, particularly Word, Excel, and Power Point. Working knowledge of SAP CRM preferred.
Certificates and Licenses: Current valid drivers license and the ability to obtain a passport for travel as required by position.
MULTIVAC Behavior Standard: Maintain a positive work atmosphere by acting and communicating in a respectful and professional manner with others at all times.